ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SATURDAY, April 14, 1990                   TAG: 9004140318
SECTION: EXTRA                    PAGE: E-7   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Medium


PEOPLE

Eric Sevareid saw Ronald Reagan on a Warner Brothers movie lot nearly 50 years Sevareid ago and immediately identified him as "Mr. America."

It was 1941, and as a reporter for then fledgling CBS News, Sevareid also met Warner stars like Gary Cooper and Marlene Dietrich. But Reagan most impressed him, Sevareid recalled in a speech at Central Missouri State University.

"You could see immediately he was the Eagle Scout, Mr. America," Sevareid said.

In the White House 40 years later, Reagan's appeal "did prove to be almost irresistible for quite some time," Sevareid said in remarks concerning the relationship between the presidency and the press.

"I think he did make most people feel better," although by his second term Reagan had nothing new to offer, Sevareid said.

Sevareid's son, Michael, is an adjunct lecturer and graduate student at Central Missouri.

Chris Evert has agreed to lend her name to a new line of women's casual clothing at Montgomery Ward & Co., company officials said.

Evert is the first of several celebrities the company plans to sign for its women's wear business, Chairman Bernard Brennan said.

Levy said Evert's line of clothing will be in the stores in July.

Yulia Sukhanova, 17, is capitalizing on her victory in the first Miss U.S.S.R. pageant by making a yogurt commercial for American television.

"She did the commercial because she wanted to dispel American attitudes that Russian women aren't beautiful," said Tricia Erickson, owner of the Erickson Agency, a McLean, Va.-based modeling agency handling Sukhanova's career.

The ad for Edy's Frozen Yogurt Inspirations is being aired in Los Angeles, Baltimore, Kansas City, Milwaukee, Denver, Seattle, San Francisco, San Diego and Washington, D.C.

Billy Graham was hospitalized in stable condition after doctors removed a portion of a rib he injured in a fall.

Graham, 71, went to the Mayo Clinic in Rochester, Minn., this week for treatment of severe pain in his left rib cage and upper back after a fall three weeks ago, the clinic said in a statement.

Doctors removed part of the rib Wednesday.

Elizabeth Taylor was hospitalized this week in Los Angeles with a sinus infection.

"She has a severe sinus infection. They are just trying to clear it up, that's all," Chen Sam, her New York City publicist, said Friday.

Taylor, 58, entered Daniel Freeman Marina Hospital on Tuesday and was expected to be released today to continue recuperation at her Beverly Hills home, said Sam.

Mary Schnack, information officer for the hospital, was unable to confirm Taylor was a patient at the Marina del Rey hospital. The actress was apparently admitted under an assumed name.

Ill health has plagued the actress for years, particularly recurring back troubles from the filming of the 1945 movie "National Velvet," when she fell off a horse.



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