ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SUNDAY, February 17, 1991                   TAG: 9102170056
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A-10   EDITION: METRO 
SOURCE: Associated Press
DATELINE: PROVO, UTAH                                LENGTH: Medium


MARINES' FAVORITE PINUP GIRL STANDS FOR LAW AND ORDER

When police officer Jackie Phillips Guibord agreed to do a jeans advertisement, she never dreamed she'd end up the Gulf War equivalent of the saucy, scantily clad pinup girls of World War II.

For starters, the magazine ad shows the longhaired redhead fully dressed, balancing a shotgun on her hip.

The 30-year-old wife, mother and narcotics investigator - who describes herself as "your basic conservative mom who's a cop" - has become the favorite fantasy woman for Marines in the Persian Gulf. Her picture hangs in tents all over Saudi Arabia.

She thinks it's because she has something in common with the troops.

"My profession stands for what the soldiers are trying to do over there," Guibord said. "They are intervening for the Kuwaiti people, and I also intervene for people whose rights get stepped on."

There's another reason. Her 1940s predecessors such as Rita Hayworth and Betty Grable wore filmy gowns and swimsuits to make their soldier fans happy. That kind of get up doesn't cut it in Islamic Saudi Arabia, where the government restricts revealing depictions of the female form.

Guibord has heard she's being called the "G-rated" pinup along with Princess Diana, whose pictures are favored by British soldiers.

Guibord never gave a thought to modeling. But last spring the Provo Police Department was contacted by an advertising agency scouting for Western-looking woman to advertise Wrangler jeans. Someone recommended Guibord.

In the ad, the shotgun-toting officer is leaning against her police car and wearing jeans, cowboy boots, a buttoned-up shirt and a bright smile. "A Western original wears a Western original," the ad copy says. It began appearing in September in such diverse publications as People, Rolling Stone and Horse and Rider.

In November, Guibord received a letter from two criminal investigators in the 1st Marine Division.

"This letter is being forwarded to you to let you know that you have a very large, however unorganized fan club - all the members of the U.S. Marines assigned to Operation Desert Shield in Saudi Arabia," wrote Staff Sgt. Brett A. McKee and Sgt. Scott E. Orsborn.

"Please take this as a compliment," the Marines continued. "We are in a country where women are treated different than in the states, and are not near as beautiful; your picture is a constant reminder why we are here."

In reply, Guibord sent the troops about 20 posters of the ad, each signed, "Semper Fi, Jackie," the Marine motto short for semper fidelis: "always faithful."

All the publicity blew Guibord's police cover. She still works in narcotics but can't make face-to-face drug purchases.

She's also been a hostage negotiator and a member of the city's SWAT team. Her husband, Steven Guibord, 35, is a policemen in nearby Alpine. They have a son, Ashton, 18 months.

Steven Guibord, a former Marine, is delighted by his wife's fame.

"I think it's really great," he said. "I'm really excited about all this."



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