Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: WEDNESDAY, August 11, 1993 TAG: 9308110029
SECTION: BUSINESS PAGE: B6 EDITION: METRO
SOURCE: LEIGH ALLEN STAFF WRITER
DATELINE: LENGTH: Short
The business periodical featured ITT's Night Mariner goggles in the "Products to Watch" section of its Aug. 23 edition.
The floating, water-resistant, binocular-like goggles are designed to "help you find your channel markers and dodge flotsam and jetsam" while piloting your boat at night. The goggles, a civilian version of the now-famous devices used by American soldiers in the Persian Gulf War, amplify natural light about 2,000 times, the magazine says.
ITT Corp., struggling to cope with a sharp reduction in military demand for its night-vision goggles, is looking for other markets. A version of the goggles for law enforcement officers is on the way, as is one for the general public, said Laura Holder, spokeswoman at ITT's Roanoke County plant. But those new markets are coming too late for 120 local workers scheduled to be laid off Sept. 17.
Holder said the brief magazine article is a major public relations coup for the company.
Fortune said of the the goggles: "Big-boat owners will probably bite first. The Mariner surfaces in September."
by CNB