ROANOKE TIMES
Copyright (c) 1995, Roanoke Times
DATE: Saturday, December 2, 1995 TAG: 9512030026
SECTION: VIRGINIA PAGE: A-1 EDITION: METRO
SOURCE: SANDRA BROWN KELLY STAFF WRITER
CARILION HEALTH SYSTEM, the Roanoke Valley's largest employer, announced its long-awaited management redesign, adding several New River Valley executives.
New River Valley employees of Carilion Health System emerged as big winners in management changes the company announced to employees Friday. Five key positions in the Roanoke company's new structure will be filled by people from Radford Community and Wythe County Community hospitals.
Ferne Moschella, the executive for community-based services at Radford, will become a vice president in charge of cardiac services for the Carilion system. Andrew Cochrane, executive for acute care at Radford, will run oncology and orthopedic services. William Merkt, Radford's executive vice president and chief operating officer, will become a senior vice president in charge of strategic planning for the not-for-profit company.
Their positions with the Radford hospital will be abolished in Carilion's redesign, which creates departments based on types of work done or services offered rather than by facility. About 12 positions are being eliminated with the changes. Another 125 jobs are expected to end soon after the new managers get in place after the first of the year and have time to set up their areas of responsibility.
Also not decided, said Carilion President Thomas Robertson, is where the new managers will have offices and if the Carilion hospitals will get a common name.
Carilion owns or manages 13 hospitals in an area from Farmville to Big Stone Gap. Among them are Community and Roanoke Memorial hospitals in the Roanoke Valley and Radford Hospital. The company has about 7,700 employees; of those, some 5,000 are in the Roanoke Valley.
The hospitals owned by Carilion will have on-site directors, but the functions of the facilities will be run by the 43 new senior managers who have systemwide responsibilities. The managers answer to five service division executive vice presidents announced in mid-October. The executive vice presidents report to Robertson.
Robertson said in October that the intent was to flatten management so that instead of there being eight people between him and a line worker, there will be just five. He said he wants to cut that further.
The operations of managed hospitals, such as Wythe County, will not be affected by the new structure, except that in Wythe's case its two top managers have won two of the new jobs.
Howard Ainsley, who has been administrator at Wythe County, becomes director at Bedford County Memorial Hospital. Bedford's administrator, John Fretz, takes over as vice president of sub-acute services, which includes Burrell Adult Care Center. Matthew Perry, assistant administrator at Wythe County, will be director at Franklin Memorial Hospital in Rocky Mount. Franklin Memorial's current administrator will move to vice president for re-engineering.
Replacing Ainsley will be Steve Purvis, a former assistant administrator at Roanoke Memorial Hospital. Purvis' job at Roanoke Memorial disappears Jan. 1, along with similar positions at Carilion's other hospitals. Michael Ballantyne, also assistant administrator at RMH, will be vice president for facility services.
Two executive vice president positions and one senior vice president position are being eliminated in the corporate office, but the men in those jobs got new assignments.
Lucas Snipes will be director of Roanoke Memorial, and Randolph Edwards becomes a senior vice president for corporate development. Both were executive vice presidents. Curtis Mills, a senior vice president, will be vice president of community-based services, which includes home health care.
Dr. James Holman has been named senior vice president of medical affairs.
Eight of the 43 jobs were not redesigned and the people in them remained. Successful candidates for the 35 new positions that were posted were a mix of relative newcomers and long-term employees.
Women snapped up a good share of the new positions.
In addition to Radford's Moschella, women will hold 11 of the new management jobs. Laura Land, who has been with the company four years, will be senior vice president for human resources. Longtime employee Judie Snipes becomes senior vice president in charge of clinical effectiveness. Nancy Agee, a veteran worker who is now with Roanoke Memorial, will be vice president for medical education. Shirley Holland will be vice president of marketing services.
Other female vice presidents are Helen Butler, medical surgical services; Elizabeth Aderholdt, primary care services; Janet McKinney Crawford, psychiatric services; Melina Perdue, women's and pediatric services; Beth Cullum, nursing services, and Rita Bishop, operating room services. Carol Smith becomes director of health information records.
The next step will be to hire the eight part-time medical directors for patient service areas. All doctors who have privileges at Carilion hospitals have been sent letters about the positions, said Dorman Fawley, now chief executive at Community Hospital but slated to become executive vice president for patient services.
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