The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1994, Landmark Communications, Inc.

DATE: Monday, September 19, 1994             TAG: 9409190028
SECTION: FRONT                    PAGE: A2   EDITION: FINAL 
SOURCE: BY DWAYNE YANCEY AND DAVID M. POOLE, STAFF WRITERS 
                                             LENGTH: Long  :  122 lines

CAMPAIGN NOTEBOOK

And then there were three.

Douglas Wilder's abrupt exit from the Senate race last week left politics-watchers scrambling to come up with a new conventional wisdom. Fortunately, the two polls that drove Wilder from the race - one by Mason-Dixon Political/Media Research and one by Virginia Commonwealth University - provide some guidance.

Whom does Wilder's exit help most?

Easy. Democratic incumbent Charles Robb. Here's why: The VCU poll showed that the biggest chunk of Wilder supporters, almost four of every 10, listed Robb as their first choice. Two of ten leaned toward independent Marshall Coleman. Left to their own devices, the odds are that most of Wilder's supporters will drift into Robb's camp.

If Coleman stays in the race, whom does that help or hurt?

Coleman in appears to help Oliver North; Coleman out appears to hurt Robb. That's because the VCU poll shows that most of Coleman supporters say Robb is their second choice. For now, Coleman is drawing his support mostly from Republicans who say they can't stomach North and would rather vote for a Democrat than see North elected.

Now that Wilder's gone, will Coleman also drop out?

For that, we turn to the man himself, who declared in Salem last week: ``I'm sticking with it.'' He says Wilder's departure helps his candidacy because it ``crystallizes'' the race, simplifying voters' choices. If they don't like Robb and North, he's the only alternative they've got. Think of Coleman as a surfer. He's convinced a tide of voter outrage against both Robb and North will swell in late October and carry him into office.

North's mom stands firm

The pro-Ollie audience groaned in unison at the recent Hampden-Sydney debate when North said his 76-year-old mother lives on a ``very small pension'' and relies on Social Security.

The crowd's reaction echoed the next morning in a Richmond Times-Dispatch lead editorial: ``Were listeners to infer that he doesn't support his mom? If the statement wasn't - uh - precise, has the old question about North and truth returned?''

Attempts to reach Mrs. North - who has never granted an interview since her son became a national figure in 1987 - at her apartment in Kinderhook, N.Y. were unsuccessful.

But North's sister confirmed that her mother lives on a modest income and has refused offers of assistance from all four of her children.

``She wants to maintain her independence,'' said Patricia North Balthazor, a speech therapist in California. ``Each one of us have offered her our homes, but she doesn't want that - at least not yet.''

Balthazor said her mother allowed Oliver to provide her with one comfort: an air conditioner for her apartment.

Warner's rating woes

Republican Sen. John Warner has begun to pay a price for refusing to support North as the GOP nominee.

Warner's approval rating, which got an initial boost after he shunned North, has tumbled to its lowest level in at least nine years.

A Mason-Dixon poll released last week showed that 54 percent of Virginians say Warner's performance is ``excellent'' or ``good.'' That is a tumble of 14 percentage points from a similar survey taken in June.

The poll also showed that President Clinton's unfavorable ratings continued their downward trend in the Old Dominion. Those who rated his performance ``poor'' rose from 28 percent to 32 percent between June and September.

Clinton's unfavorable rating fell slightly, from 37 percent to 36 percent - a possibly ominous sign for Robb, who has refused to back away from the president despite his poor standing in Virginia.

Issues? What issues?

The Mason-Dixon poll also found voters were more concerned about character than any specific legislative issue. Here's what the voters say are the top five issues in the race - and the percentage citing each:

Character of candidate: 19 percent

Crime/drugs: 14 percent

Economy/jobs: 12 percent

Taxes/Government spending/deficit: 10 percent

Health care: 10 percent

At the bottom of the list: Gun control, the environment, and social/welfare issues, each cited by only 1 percent of those surveyed as the top issue in the race.

Hail to the chief?

North drew some bellicose crowds last week who wanted to vent their anger against President Clinton. At a rally in Salem, one woman waved a sign that read ``5 day waiting period on small planes,'' a reference to the aircraft that crashed into the White House. In Charlottesville, where North was warning against an invasion of Haiti, a man yelled out ``Kill Clinton!'' - and the crowd laughed.

``There are some pithy things that come to mind,'' North replied, ``but I know it would be replayed tonight.''

Simon weighs in

The national dimensions of Virginia's Senate race were underscored by a recent direct-mail letter signed by Illinois Sen. Paul Simon and sent to the former Democratic presidential candidate's supporters across the nation.

In an appeal for fellow Democrat Robb, Simon asked contributors to help stop North, whom he called ``the darling of the nation's Radical Right.''

Jeremy Karpatkin, Simon's chief of staff, acknowledged to the Chicago Tribune that Simon's fund-raising missive was motivated in part by a fear that if North were to gain a foothold in the Senate, he would be a powerful conduit for an array of conservative causes.

A cavalcade of bigwigs

North is bringing in even more big guns to help him. Last week, it was Senate Republican Leader Bob Dole. On Oct. 7, Sen. Jesse Helms of North Carolina and Rep. Bob Dornan of California will join North at a fund-raiser in Roanoke. ILLUSTRATION: Charles Robb: Character issue is his albatross

Douglas Wilder: Does departure help Robb?

Oliver North: Mother, can I lend you a dime?

Marshall Coleman: a.k.a. the North protest vote

KEYWORDS: U.S. SENATE RACE CANDIDATES POLL by CNB