The Virginian-Pilot
                             THE VIRGINIAN-PILOT 
              Copyright (c) 1994, Landmark Communications, Inc.

DATE: Sunday, October 2, 1994                TAG: 9410020061
SECTION: FRONT                    PAGE: A2   EDITION: FINAL 
                                             LENGTH: Medium:   56 lines

AD WATCH

ILLUSTRATION: Graphic

Candidate: Oliver North

Title: Compliment (30 sec.)

When: Starting today

Text: North speaks. ``Bill Clinton doesn't want me in the Senate.

Well, I'll take that as a compliment.

``As a senator, I'll put Virginia first, ahead of liberal plans

to socialize medicine, raise our taxes, and spend our kids into

debt.

``Chuck Robb votes with Bill Clinton 95 percent of the time.

Maybe that's why Virginians don't want him in the Senate.

``If you want a senator who stands up for your family, instead of

just voting the Washington line, I'm your candidate. And I'd

appreciate your vote.''

Video: Shots of the candidate taking part in a parade wearing a

plaid flannel shirt alternate with shots of North in the same garb

addressing the camera directly. At one point, text appears on the

screen: ``Chuck Robb votes with Bill Clinton 95 percent of the time.

(Congressional Record).''

What's the message: Once again, North draws a stark contrast

between Washington and Virginia, liberal politics and family values.

Washington is Bill Clinton is Chuck Robb. They are allegedly engaged

in a plan to socialize medicine, raise taxes and increase debt.

North promises to oppose all that and to defend Virginia and its

families against Washington and its schemes. A vote for him is a

finger in their eye.

Factual matters: Whether the president's plan to reform health

care was an attempt to socialize medicine is in the eye of the

beholder. But it now appears dead without Robb having had a chance

to vote one way or the other on it.

Politicians of both parties have voted to approve unbalanced

budgets, have increased taxes and have authorized more government

red ink. Robb's record of fiscal responsibility is better than that

of many senators. In fact, he previously has been criticized by

North for saying he'd support drastic measures to reduce the

deficit.

It is true that Robb has regularly voted with the present

Democratic administration, but he also supported President Bush more

than did almost all other Democrats. Whether Virginians want Robb in

the Senate, of course, remains to be seen. At present, polls suggest

that roughly a third of Virginians want Robb in the Senate, an equal

number want North, a lesser number are backing independent J.

Marshall Coleman and the rest are undecided.

KEYWORDS: U.S. SENATE RACE VIRGINIA CANDIDATES CAMPAIGN

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