[Open-Heads]

[ANCHOR=Susan]

[NEWSCAST=Sun Am]
[WRITER=jen]
[TAPE#=net]
[GRAPHIC=none]


[roll cold out of the open]

[ENG#=1]
(------------)
[VO-NAT]


Coming up on News 7 Sunday Morning....... Political rhetoric was all the buzz this weekend at Washington and Lee as the Mock Convention chooses this year's democratic candidates.
[ENG#=2]
(------------)
[VO-NAT]

and big Screens are creating a big Super Bowl controversy.
We will have more on those stories in just a few minutes.


(-------------)


[2-shot toss to Hello]

[D'ville-fight]


[ANCHOR=Susan]
[NEWSCAST=Sun-AM]
[WRITER=cdo]
[TAPE#=none]
[GRAPHIC=none]


Two men are in the hospital this morning after a fight in Danville.
Shortly after midnight, police responded to a fight on the 100 block of Banner Street.
Officials say 40 year old James Ricky Pruitt and 35 year old Bobby Lee Anderson were taken to Danville Regional Medical Center.
The case is under investigation. So far, police have not named a suspect.
(+++++++++)

[take crimeline fs]
If you have any information on the fight, call Danville Crimestoppers at 434 - 793 - 0000

(--------------)



[VOB-Mock-Con]


[ANCHOR=Susan]
[NEWSCAST=Sun AM]
[WRITER=jen]
[TAPE#=net]
[GRAPHIC=Campaign 04]



[ENG#=3]



Politics were the topic du jour at Washington and Lee University this weekend as thousands gathered for this year's Mock Convention.
(------------)
[VO-NAT]
[SUPER=03-Lexington/Yesterday;]

Political analyst James Carville was on hand as the keynote speaker. The mock convention was the culmination of months of hard work and research.
(///// SOT /////)
[SOT 44:12]
[IN Q=People have made]

((ANNE IDSAL: PEOPLE HAVE MADE CONTACTS WITHIN PARTY GOVERNMENT, WITHIN THE STATES, ON THE LOCAL AND STATE LEVEL AND FROM THAT POINT ON PEOPLE ARE JUST KEEPING YOU RIGHT IN THE CIRCLE OF WHAT'S GOING ON.))
[RUNS=:12]
[OUT Q=what's going on]
(------------)
[VO-NAT]

John Kerry took about 56 percent of the vote, followed distantly by Governor Howard Dean. Students will have to wait until July to see if their hard work wins W&L another vote of confidence. So far the mock convention has correctly produced 17 out of 22 representatives.
(------------)



[Security]


[ANCHOR=Susan]
[NEWSCAST=sun am]
[WRITER=sba]
[TAPE#=net]
[GRAPHIC=Superbowl]



[ENG#=4]


The countdown is on until this evening when the players take the field for Superbowl 38- and pressure is mounting on security forces.
(------------)
[VO-NAT]
[SUPER=03-Houston, TX]

At a cost of well over a million dollars- the city is under the watchful eye of more than 25 different agencies this weekend- both federal and local. There's a no-fly zone over the stadium, and metal detectors will be at each entrance in an effort to keep people safe.

(///// SOT /////)
[SOT]
[IN Q=The risk..]

((BRIAN JENKINS, SECURITY EXPERT: THE RISK OF BEING A VICTIM IN A TERRORIST ATTACK ARE INFINITESIMAL COMPARED TO THE RISK THAT WE FACE EVERYDAY IN OUR ORDINARY LIVES.))
[SUPER=01-Brian Jenkins/Security Expert]
[RUNS=:12]
[OUT Q=..ordinary lives.]
(------------)
[VO-NAT]

Most security experts are predicting that driving to the stadium may be the riskiest part of the day - especially given Houston's recent run of accidents between the city's brand new commuter trains and cars.
(------------)



[Big-Screens]


[ANCHOR=Susan]
[NEWSCAST=sun AM]
[WRITER=jen]
[TAPE#=net]
[GRAPHIC=Super Bowl]



[ENG#=1]


Super Bowl Sunday is a very big deal for Las Vegas Hotels and Casinos. But some places are forced to re-think their big parties because the NFL considers Super-Size screens to be a copyright violation. The Orleans took an especially big hit from this. The concert in the Orleans Arena has been canceled and as Edward Lawrence reports, a letter has managers at a lot of casino's nervous and lawyers reviewing the copyright act.
(///// SOT /////)
[SOT]
[IN Q=]
[SUPER=01-Robert Morishita/Copyright Attorney; :25]
[SUPER=03-Las Vegas, NV; :33]
[SUPER=01-Todd Krohn/Concert Promoter; 1:10]
[SUPER=01-Edward Lawrence/CBS News; 1:23]
[RUNS=1:35]
[OUT Q=on regular home equiptment]


(( THE N-F-L FLEXED IT'S LEGAL MUSCLE TO MAKE A POINT TO ANYONE HOLDING SUPER BOWL PARTIES.
THE POINT IN THE LETTER IS TO LET THE PROPERTIES KNOW THE PARTY, "WILL VIOLATE THE EXCLUSIVE COPYRIGHT RIGHTS OF THE NFL."
THE LETTER GOES ON TO SAY THAT THE LEAGUE ..."RESERVES THE RIGHT TO TAKE ALL NECESSARY MEASURES TO PROTECT ITS VALUABLE INTELLECTUAL PROPERTY RIGHTS."
COPYRIGHT ATTORNEY ROBERT MORISHITA SAYS THE N-F-L'S CASE ISN'T AIRTIGHT.
Robert Morishita, Copyright Attorney: "The big question would be are you harming the n-f-l's ability to make money off this broadcast."

MORISHITA SAYS THERE IS AN ARGUMENT FOR NO YOU WOULDN'T...
AT THE ORLEANS ARENA THE EVENT WOULD HAVE BROUGHT 6,000 PEOPLE IN AS A CAPTIVE AUDIENCE WATCHING THE COMMERCIALS THAT ADVERTISERS PAY TO AIR DURING THE GAME.
MORISHITA SAYS THAT MANY PEOPLE WATCHING IN ONE PLACE WOULD ACTUALLY PROMOTE AWARENESS OF THE LEAGUE AND GAME.
Robert Morishita: " I am little surprised because it doesn't seem the n-f-l has much to gain from this."

BUT TODD KROHN HAD A LOT TO LOSE. CANCELING THE PARTY IN THE ORLEANS AREA PUT THE PROMOTER OUT $250,000. A 3O DAY NOTICE WOULD HAVE SAVED MONEY AND AVOIDED ALL OF THE STRESS.

SOT

TODD KROHN/CONCERT PROMOTER

MORISHITA SAYS THERE ARE A COUPLE OF FAIR USE EXEMPTIONS TO THE COPYRIGHT ACT THAT WOULD PROTECT THE CASINOS AND THEIR BIG PARTIES.
THE FIRST... DON'T CHARGE TO SEE THE GAME. MORISHITA SAYS YOU CAN CHARGE FOR FOOD, BUT NOT THE FOOTBALL.
THE SECOND IS TO MAKE SURE YOU SHOW THE GAME ON REGULAR HOME EQUIPMENT.)) [straight to scoreboards]

[Tease#1]



[ANCHOR=Susan 1-shot]
[NEWSCAST=Sun Am]
[WRITER=jen]
[SS=None]

Roanoke ranks in the top 50 hottest cities according to one national magazine. See what that could mean for the areas economy, coming up - but first
[ENG#=V10]



(///// SOT /////)
[SOT]
[IN Q=We're wingin' it...]
[RUNS=:10]
[OUT Q=...News7 Sunay Morning.]


[Almanac Bump]
[Break #1]



[Asian-Bird-Flu]


[ANCHOR=susan]
[NEWSCAST=sun am]
[WRITER=sba]
[TAPE#=none]
[GRAPHIC=none]

The World Health Organization is reporting on what could be the first human-to-human transmission of the current outbreak of the bird flu. The W-H-O says two sisters who died of the disease in Vietnam may have caught it from their brother. They died shortly after killing and eating chickens at their brother's wedding reception. Bird flu has killed millions of chickens in ten Asian countries, along with several people believed to have had direct contact with sick birds.

[Health-Review]


[ANCHOR=Joy]
[NEWSCAST=sun am]
[WRITER=jsu]
[TAPE#=Health Review 4 tc 46:08]
[GRAPHIC=Health Review]



[ENG#=1]


In health review... New research on how breast implants affect mammograms. Advice on how to burn the most fat during your workout.
And a local pharmacist develops his own treatment regiment for fibromyalgia.
Joy Sutton has details.
(///// SOT /////)
[SOT]
[IN Q=Pharmacist Graham Stephens]
[SUPER=01-Graham Stephens/Fibromyalgia Sufferer; :20]
[SUPER=01-Dr. Joseph Lemmer/Lewis-Gale Clinic; :41]
[SUPER=01-Steven Garrett/Salem Wellness & Fitness Center; 1:01]
[SUPER=01-Dr. James Mullet/Carilion Radiologist; 1:55]
[SUPER=@Joy2; 2:12]
[RUNS=2:17]
[OUT Q=STD]
(([TAPE#=502-11 1:37:29]


Pharmacist Graham Stephens has suffered with fibromyalgia for years. After much trial and error --he developed his own treatment regiment. He improved his diet, started taking 12 tablets a day of a supplement called evening primrose oil, as well as a special thyroid medication.
(///// SOT /////)
[IN Q=I hurt at least a little bit every day]

((I HURT AT LEAST A LITTLE BIT OF EVERYDAY. HOWEVER, I AM ABLE TO FUNCTION AND LIVE A MORE OR LESS NORMAL LIFE))
[RUNS= 13]
[OUT Q=or less normal life]

Doctor Lemmer says no one knows for sure, what causes the disease. However, recent research suggests that it has something to do with the pain control centers in the brain --not working properly.
(///// SOT /////)
[IN Q=There are many medicines that are being researched]

((THERE ARE MANY MEDICINES THAT ARE BEING RESEARCHED THAT SEEM TO HELP SOME BUT NONE ARE A MAGIC BUILT. THE PREDOMINATE TREATMENT STILL RECOMMENDED ARE LIFESTYLE CHANGES))
[RUNS= 12]
[OUT Q=lifestyle changes]


Lifestyle changes like reducing stress, improving sleep, regular stretching, and aerobic exercises.
[TAPE#=503-04 1:03:11]


In other health news, if you want to get in shape -- you shouldn't just be concerned with burning calories.
(///// SOT /////)
[SOT9:13:30]
[IN Q=Yes you should she be concerend about]

((YES YOU SHOULD SHE BE CONCERNED ABOUT HOW MANY CALORIES YOU TAKE IN AND BURN OFF. BUT SHOULD BE WORKOUT OUT AT THE PROPER LEVEL WHERE YOU BURN THE MOST FAT))
[RUNS= 11]
[OUT Q=where you burn the most fat]


That's because getting rid of fat changes your body shape. Steven Garrett with Salem Wellness Fitness Center says to figure out your fat burning zone, take 220 and subtract your age. Multiply that number by 55 percent for the minimum heart rate and 75 percent for the maximum per minute.
(///// SOT /////)
[SOT9:02:14]
[IN Q=Once you get out of that level]

((ONCE YOU GET OUT OF THAT LEVEL YOU'RE OUT OF THE AEROBIC LEVEL AND WHAT HAPPENS IS YOU'RE NOT BURNING FAT. YOU'RE GOING INTO ANOTHER SITUATION ALL TOGETHER AND YOUR ACTUALLY GOING TO ANOTHER LEVEL. YOU ARE BURNING CALORIES, BUT YOU'RE NOT BURNING FAT PER SAY))
[RUNS= 16]
[OUT Q=burning fat per say]
[TAPE#=503-01 2:01:11]


New research shows it's harder to detect breast cancer in women with breast implants.
Doctor James Mullet says implants make it harder to see all of the breast tissue on a screening mammogram --because they show up as a white mass.
(///// SOT /////)
[SOT1:24]
[IN Q=Usually about 7 out 10 cancer are found by screening mammography]

((USUALLY ABOUT 7 OUT 10 CANCERS ARE FOUND BY SCREENING MAMMOGRAPHY AND THIS STUDY INDICATIONS THAT NUMBER IS MORE LIKE 4.5 OUT OF 10 IN THE POPULATION WITH IMPLANTS ))
[RUNS= 15]
[OUT Q=in the population with implants]


That's why Dr. Mullet says women with implants need more than the just the standard screening.
That's health review I'm Joy Sutton.))

[Hottest-Cities]


[ANCHOR=Susan @ BAM]
[NEWSCAST=Sun-AM]
[WRITER=jen]
[TAPE#=]
[GRAPHIC=]


[NEWS 7 SUNDAY MORN FS BAM]

The Roanoke Valley is making a national name for itself.
The area has been voted one of the top 50 "hottest" cities according to Expansion magazine.
Here to tell us what that could mean for economic growth in the region is Phil Sparks, the executive director of the Roanoke Valley Economic Development Partnership.

[SUPER=01-Phil Sparks/Economic Development Partnership]


((ad lib interview))

[TAKE BOARDS 8705 - 8709 -WILL CALL FOR]
Don't go away, News 7 Sunday morning will be right back.
[TOSS TO BUMP - 8722ess]




[2Open-Heads]


[ANCHOR=Susan]
[NEWSCAST=Sun Am]
[WRITER=jen]
[TAPE#=net]
[GRAPHIC=none]


[roll cold out of the open]

(------------)
[ENG#=1]
[VO-NAT]
[SUPER=#4070;weekend headline banner]

Coming up on News 7 Sunday Morning......
Hundreds of Muslims gathering in Saudi Arabia trampled to death in an annual trek celebrating Hajj.
(------------)
[ENG#=2]
[VO-NAT]


The votes are in at Washington and Lee's Mock Convention - and candidates should be taking a look at the results.

Those stories are coming up in just a few minutes.
(-------------)


[2-shot toss to hello]

[2-D'ville-fight]


[ANCHOR=Susan]
[NEWSCAST=Sun-AM]
[WRITER=cdo]
[TAPE#=none]
[GRAPHIC=none]



Danville police are searching for the person responsible for sending two people to the hospital early this morning.

(++++++)

[TAKE FIGHT MAP FS]
Shortly after midnight, police responded to a fight on the 100 block of Banner Street.
Officials say 40 year old James Ricky Pruitt and 35 year old Bobby Lee Anderson were taken to Danville Regional Medical Center.
(-----------)
[ANCHOR=SUSAN]


The case is under investigation. So far, police have not named a suspect.
(+++++++++)

[take crimeline fs]
If you have any information on the fight, call Danville Crimestoppers at 434 - 793 - 0000

(--------------)




[11Mock-Con]


[ANCHOR=Susan]
[NEWSCAST=Sun AM]
[WRITER=jwi]
[TAPE#=03-42 TC-1:47:20]
[GRAPHIC=Campaign 2004]



[ENG#=3]



Politics were the topic du jour at Washington and Lee University this weekend as thousands gathered for this year's Mock Convention.
Although the Democratic convention is still months away, the candidates should be paying attention to what the students have to say.
Jennifer Wishon explains.
(///// SOT /////)
[SOT]
[IN Q=The Democratic National Convention]
[SUPER=03-Lexington/Yesterday; :00]
[SUPER=01-James Carville/Mock Convention Speaker; :14]
[SUPER=01-Anne Idsal/Speaker Chair; :29]
[SUPER=@Jennifer1; 1:00]
[RUNS=2:04]
[OUT Q=JW, News 7, Lexington]


((((NATS OF CONVENTION)) The Democratic National Convention may be six months away, but Delegates from 50 states and 5 U-S territories joined one raging Cajun to predict who'll battle President Bush for the White House.
(///// SOT /////)
[SOT 20:08]
[IN Q=We need a president]

((JAMES CARVILLE))
[RUNS= 06]
[OUT Q=and less act... applause]

Political Consultant James Carville was completely partisan as his keynote speech rocked the student run Convention.
(///// SOT /////)
[SOT 42:11]
[IN Q=I saw him in the war]

((ANNE IDSAL/SPEAKER CHAIR: I SAW HIM IN THE WAR ROOM, IT'S A DOCUMENTARY MY FRESHMAN YEAR IN A POLITICS CLASS AND WHEN WE HAD TO COME DOWN AND DECIDE WHO WE WERE GOING TO HAVE AS A KEYNOTE SPEAKER ONE OF THE VERY FIRST PEOPLE WHO CAME TO MIND WAS JAMES CARVILLE.))
[RUNS= 09]
[OUT Q=was James Carville]


((QUICK NATS OF APPLAUSE))

(///// SOT /////)
[SOT 47:59]
[IN Q=The great state of]

((THE GREAT STATE OF CALIFORNIA, THE GOLDEN STATE, THE MOST POPULOUS IN THE UNION WHERE WE PREFER ACTORS IN OUR STATE CAPITAL, WHERE A BUDGETARY CRISIS MEANS THE GOVERNOR IS FIRED AND WHERE MY GOVERNOR CAN BEAT UP YOUR GOVERNOR.))
[RUNS= 15]
[OUT Q=beat up your governor]

Students had fun with the process, but their antics were the result of lots of hard work.
(///// SOT /////)
[SOT 1:04:49]
[IN Q=The Mock Convention]

((JENNIFER WISHON/JWISHON@WDBJ7.COM: THE MOCK CONVENTION HAS PRODUCED 17 CORRECT PREDICTIONS OUT OF 22 ATTEMPTS AND STUDENTS SAY THEIR SUCCESS IS DIRECTLY ATTRIBUTED TO MONTHS OF RESEARCH.))
[RUNS= 09]
[OUT Q=months of research]
(///// SOT /////)
[SOT 44:12]
[IN Q=People have made]

((ANNE IDSAL: PEOPLE HAVE MADE CONTACTS WITHIN PARTY GOVERNMENT, WITHIN THE STATES, ON THE LOCAL AND STATE LEVEL AND FROM THAT POINT ON PEOPLE ARE JUST KEEPING YOU RIGHT IN THE CIRCLE OF WHAT'S GOING ON.))
[RUNS= 12]
[OUT Q=what's going on]

And in the end, the student's research overwhelmingly pointed to one candidate.
(///// SOT /////)
[SOT 1:02:23]
[IN Q=The Massaschusets delegation]

((THE MASSACHUSETTS DELEGATION GIVES ALL 121 OF OUR DELEGATES TO THE NEXT PRESIDENT OF THE UNITED STATES OF AMERICA, SENATOR JOHN KERRY. APPLAUSE ))
[RUNS= 10]
[OUT Q=John Kerry... applause]

((NATS OF APPLAUSE UNDER VIDEO OF CONFETTI FALLING.))
[Runs= 03]

John Kerry took about 56 percent of the vote. Governor Howard Dean was a distant second followed by Senator John Edwards. Virginia resident James Carville was pleased with the process.
(///// SOT /////)
[SOT 36:49]
[IN Q=This is a school]

((JAMES CARVILLE))
[RUNS= 06]
[OUT Q=in the room]

Students will now have to wait until July to see if their hard work wins W & L another vote of confidence. Jennifer Wishon, News 7, Lexington.))


[11College-Bowl]


[ANCHOR=Susan]
[NEWSCAST=Sun AM]
[WRITER=jwi]
[TAPE#=03-54 TC-50:01]
[GRAPHIC=none]



[ENG#=4]



An old tradition made a comeback this weekend at Virginia Military Institute thanks to some quick thinking by cadets.
(------------)
[VO-NAT]
[SUPER=03-Lexington/Yesterday;]

The College Bowl that brought the school national attention some 40-years ago has returned. Cadet Chase Porter was at a basketball competition when he got the idea for an academic tournament. Some time later he was visiting the V-M-I museum and saw a picture of the 1965 College Bowl team and that's when he decided to revive the program. About a hundred cadets turned out yesterday to see what it was all about.
(///// SOT /////)
[SOT 7:11:46]
[IN Q=I'm really pleased with the]

((CHASE PORTER/COLLEGE BOWL ORGANIZER: I'M REALLY PLEASED WITH THE TURN OUT OF THE CORPS. I KNEW INITIALLY WHEN I HAD THE VISION FOR THE PROGRAM THAT CADETS WOULD WANT TO GET INVOLVED AND I REALLY WANTED TO BRING SOMETHING TO THE CADETS THAT THEY COULD ENJOY AND EXPAND THEIR ACADEMIC HORIZONS AT THE SAME TIME.))
[SUPER=01-Chase Porter/College Bowl Organizer;]
[RUNS=12]
[OUT Q=at the same time]
(------------)
[VO-NAT]

Five teams of four competed in the double- elimination tournament. The teams were named after the cadets who played on the 1965 team. The strongest players will form a V-M-I team and compete against other schools next month in Knoxville Tennessee. Porter says he hopes the tradition will continue.
(------------)




[Pilgrims-Trampled]


[ANCHOR=susan]
[NEWSCAST=sun am]
[WRITER=sba]
[TAPE#=net]
[GRAPHIC=none]



[ENG#=1]


244 Muslims are dead after being trampled during a stoning ritual at the hajj (hadge).
(------------)
[VO-NAT]
[SUPER=03-Mecca, Saudi Arabia]

Last year, 36 people were trampled to death during the same ritual. Muslims across the globe make the annual Hajj pilgrimage to Saudi Arabia, where they worship at Islam's holiest sites.
The five-day journey...which every adult muslim must take at least once if possible started yesterday. The gathering of millions is often the scene of deadly stampedes and other violence
(------------)


[6Halifax-Drugs]


[ANCHOR=Susan]
[NEWSCAST=Sun AM]
[WRITER=myr]
[TAPE#=]
[GRAPHIC=Legal Scales]

A major drug ring leader in Halifax County will spend the next three years behind bars.
(+++++++)

[TAKE JEFFRESS FS] 24-year-old Charles Edward Jeffress, a-k-a "Dave", was the so-called ringleader of a major drug operation in the Clay's Mill community. Through a plea agreement, Jeffress took responsibility for distributing up to one-point-five kilos of crack-cocaine.

He was sentenced Friday to serve 72-months in a federal penitentiary.
(+++++++)



[Tease#2]



[ANCHOR=Susan]
[NEWSCAST=Sun Am]
[WRITER=jen]
[SS=None]

[BOTH MICS HOT]

[ENG#=V10]



Coming up - More legal troubles face the Hokies, this time it's a recruit feeling the heat. That story's coming up in sports.
[ANCHOR=Brent]


and
(----------------)
[VO-NAT]


Super Bowl ads take center stage with many viewers. We'll take a sneak peek at what you can expect to see later today.
(-------------)

[Lotto]
[Break #5]



[IRS-Earned-Income]


[ANCHOR=Susan]
[NEWSCAST=Sun AM]
[WRITER=jen]
[TAPE#=]
[GRAPHIC=IRS]



[ENG#=2]



Getting all you're due is a big fear when it comes to getting your tax information together and the forms completed.
I sat down earlier with IRS Representative Gloria Wajciechowski to find out more about Earned Income tax credits.

(///// SOT /////)
[SOT]
[IN Q=]
[SUPER=01-Gloria Wajciechowski/IRS Field Media Relations; :00]

[TAKE "Reduce Taxes" BOARD FS ; :12] [TAKE "Various Income" BOARD FS; :24] [TAKE "No Children " BOARD FS; : :33] [TAKE "Other Requirements" BOARD FS; 1:04] [TAKE "Maximum Credit" BOARD FS; 1:35]
[RUNS=2:08]
[OUT Q=Tax filing tips]



(+++++++++)
[ANCHOR=SUSAN]

[TAKE IRS NUMBER BOARD FS]
You can access the irs's website by visiting our website at wdbj7.com and click on the "Saturday and Sunday" moring icon. Or call the IRS direct at 1-800-829-1040.
(----------------)
[bump board #8724ess]


[Ads]


[ANCHOR=susan]
[NEWSCAST=sun am]
[WRITER=sba]
[TAPE#=net]
[GRAPHIC=SuperBowl]



[ENG#=2]


For football fans it's an added bonus, for the rest of us- a reason to watch. Yes, this year's super bowl commercials promise to score with all of us. Russ Mitchell takes a look at what you can expect.
(///// SOT /////)
[SOT]
[IN Q=THIS IS..]
[SUPER=01-Dave Burwick/Pepsi; :18]
[SUPER=01-Scott Donaton/Ad Age; :30]
[SUPER=01-Tedd Sann/BBDO; :57]
[SUPER=01-Russ Mitchell/CBS News; 1:25]
[RUNS=1:38]
[OUT Q=..Russ Mitchell CBS News Houston.]



((This is Universal Pictures' back lot... but it's not a movie they're making.. ..It's a Pepsi commercial .. created specifically for advertising's biggest showcase
The stakes are high.

[SOT]
[INQ=WHEN YOU ADVERTISE..]

((DAVE BURWICK, CHIEF MARKETING OFFICER, PEPSI: WHEN YOU ADVERTISE IN THE SUPERBOWL, AND PLACE A BIG BET, THERE'S ALWAYS A FEELING THAT THIS MIGHT NOT WORK..))
[OUTQ= MIGHT NOT WORK.]


100 million people will be watching the game AND the commercials.

[SOT]
[INQ=PRICES FOR...]

((SCOTT DONATON, EDITOR, AD AGE: PRICES FOR THE SUPERBOWL HIT A RECORD 2.3 MILLION DOLLARS PER 30 SECONDS SO THEY'RE AT AN ALL TIME HIGH.))
[OUTQ=ALL TIME HIGH]



(bang into Terry Tate nat snd) ."that's a long distance call... larry"



(NARR) like linebacker Terry Tate for Reebok...(SND)


.Bud light's slippery sheets ...(snd)
or the Osbournes for Pepsi...(SND)
The goal is to shock, be memorable...and most of all entertain...

(PLAY FRITO LAY SPOT)
( tedd sann Chief creative officer, chairman BBDO New York)

1748 our role is really to grab them by the front of the shirt and say ok, watch this enjoy this, have fun with this and get the brand message

(PLAY SIERRA MIST SPOT)
(NARR)Unlike the rest of the year when viewers zap ads or change channels., on Superbowl Sunday, the audience actually

looks forward to the commercials

[SOT]
[INQ=THERE'S NO..]

((DAVE BARWICK: THERE'S NO OTHER TIME, NO OTHER SITUATION YOU CAN FIND THAT.))
[OUTQ=FIND THAT.]



( PLAY BUDWEISER AD)



(NARR) so the Superbowl has become a pitched battle that has little to do with touchdowns..



[SOT]
[INQ=IF YOU'RE..]

((BOB SCARPELLI CHAIRMAN DDB CHICAGO: IF YOU'RE GONNA BE IN THE GAME. YOU PLAY TO WIN, IF YOU'RE NOT GOING TO PLAY TO WIN, WHY PLAY THE GAME))
[OUTQ=PLAY THE GAME.]



(NARR) Anhueser-bush has traditionally bought the most time in the game .and has scored 1 on usa today's ad meter for t

he past 5 years.

(snd up bud)



(CHARMIN AD SND)
(NARR) Procter and Gamble is coming into the game for the first time. The multi-brand corporation ran a contest, like a

play-off... to choose which spot would make it to the superbowl...charmin won (SND UP)

(PEPSI ITUNES "I fought the law and the law won...")
(NARR) Pepsi and Apple Computers are joining forces.. featuring real people who were actually sued by the Recording ind

ustry Association of America... to promote 100 million free music downloads(.."we're still going to download music free over the internet")

(CIALIS AD)
(NARR) Ads for two new male impotency products will appear.



[SOT]
[INQ=MAKE YOU...]

((Scott DonatonEditor, Advertising Age: ..Makes you wonder about what's going on with that young male audience that's watching the game. Maybe they have more problems than we think.))
[OUTQ=WE THINK]



(H&R block -- WILLIE NELSON 2003/2004)
(NARR) Willie Nelson is back as the ironic pitchman for h&r block...
(Karl Ploger ..vp creative services, hr block)


the creative strategy is different than our normal advertising,//... superbowl today, it is all about the funny

(MOVE-ON SPOT)
(NARR)

Liberal group move-on dot org TRIED to get this anti-bush ad into the game..but CBS turned it down because of its rules on advocacy , or issue oriented advertising... move-on cried foul. but cbs maintains that its decision is consistent with its decades-old policy

(pepsi behind the scenes)
(NARR) The big goal for most advertisers is to entertain and send a message you'll remember long after you've forgotten

the score ...
PEPSI AD...plays out...music button and black screen with type-- "whew that was close"))




[straight to bump # 8725essC]


[2BIRTHDAYS!] 2/2/04
Monday:

[SUPER=130-11/Cameron Caudell/Churchville]


Anniversary:
[SUPER=130-19th/Mr. & Mrs. Dudley/Buchanan]



[SUPER=130-8/Ashley Cary/Troutville]



[SUPER=130-/Danny Davis/Glade Hill]



[SUPER=130-/Sanford Bower/Montvale]



No Pictures:

[SUPER=131-16/Derek Davis/Martinsville]


[SUPER=131-/LeAlice Hall/Roanoke]