6/27/2005

News 7 at Noon


KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=None A divided decision by the Supreme


Court on allowing displays of the 10
Commandments on federal property.

ENG#=1 VO-NAT



VO-NAT And, after pleading guilty to the


murders, the self- proclaimed B-T-K
killer describes the final moments of
several of his victims.

(END VO) (END VO)


*H2 LEO WX-Head --
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06/27/2005 1jhaynes None 720:25 0:01 0:00 0:01 --------


STEVE ON CAM STEVE ON CAM

STEVE AD LIBS



KIMBERLY ON CAM

Stay with us. News 7 at noon, starts
right now.
*OPE Noon-Open APR Open Noon Open E2002 --
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06/27/2005 1jhaynes Aprisa 720:26 0:10 0:00 0:10 --------

*CG 4054


*CG standup Kimberly McBroom
kmcbroom@wdbj7.com


*CG standup Steve Pardon
spardon@wdbj7.com
*V-O KMC Video-Open 2 vo News 7 at Noon 4060 --
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06/27/2005 1kmcbroom Net 720:36 0:10 0:00 0:10 --------
ENG#=2 VO-NAT



VO-NAT KIMBERLY



Landmark rulings on the separation
between church and state--

The Supreme Court has decided
displays of the Ten Commandments are
NOT allowed in courthouses, but hasn't
ruled it out on ALL government
property.

(END VO) (END VO)




ANCHOR=KIMBERLY KIM ON CAM



Good afternoon, I'm Kimberly McBroom.


01 Supreme Court 3 pkg Supreme Court 4200 --
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06/27/2005 1jhaynes net 720:46 1:45 0:00 1:45 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=SUPREME COURT The Supreme Court ruled today that


it's permissible to display the Ten
Commandments on the grounds of the
Texas capitol, BUT that it was a
violation of separation of church and
state to place them in Kentucky
courthouses.

Jennifer Donelan explains.

ENG#=3 (SOT FULL)



SOT FULL



INQ=It's a road map




*CG locator Washington, DC


*CG standup Jennifer Donelan
Reporting

RUNS= (END SOT)



OQ=Donelan, News 7. <<



(END SOT) PKG



(The Supreme Court)

(nat)

IT'S A ROAD MAP FROM THE SUPREME COURT

ON WHERE THE TEN COMMANDMENTS CAN

BE DISPLAYED.



IN A PAIR OF DECISIONS, THE COURT SAID
IT'S OK TO DISPLAY THE TABLETS

"OUTSIDE" COURTHOUSES AND OTHER PUBLIC
PROPERTY, BUT IT'S "NOT" ALWAYS

OK TO DISPLAY THEM INSIDE.



THE FIRST CASE INVOLVED TWO FRAMED
DISPLAYS IN KENTUCKY. THE COURT

RULED "THEY" HAVE TO COME DOWN, SINCE
THEY HAVE A QUOTE, "PREDOMINANTLY

RELIGIOUS PURPOSE" ...AND CROSSED THE
LINE BETWEEN CHURCH

AND STATE.



BUT THE HIGH COURT SAID THAT IF AN
INSIDE DISPLAY HONORS THE NATION'S

LEGAL HISTORY, LIKE THE FRIEZE INSIDE
ITS OWN COURTROOM, THEN IT'S OK.



THE SECOND CASE INVOLVED EXHIBITS ON
THE ..GROUNDS.. OF GOVERNMENT

PROPERTY. IT WAS ANOTHER 5-4 RULING,
WITH JUSTICE SANDRA DAY O'CONNOR

AS THE SWING VOTE.



THE COURT SAID BECAUSE THE MONUMENT,

OUTSIDE THE TEXAS CAPITOL, WAS ONE

OF 17 HISTORICAL DISPLAYS IT'S A
LEGITIMITE TRIBUTE TO THE NATION'S

HISTORY, AND NOT SOLELY DESIGNED TO
SEND A RELIGIOUS MESSAGE.



STANDUP CLOSE (TO COME).

Jennifer Donelan, News 7.



>>
02 BTK Killer 4 vob Dennis Rader 2280 --
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06/27/2005 1jhaynes net 722:31 0:35 0:16 0:51 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Dennis Rader The man authorities believed to be


the B-T-K killer has confessed to the
murders-- some of them in vivid detail.

ENG#=4 VO-NAT
VO-NAT




*CG locator Wichita, KS

In a Wichita, Kansas courtroom this
morning, 60- year- old Dennis Rader
entered a guilty plea on all 10 counts
of first degree murder in the serial
killings.

Ten people were killed between 19-74
and 19-91.

Today Rader recounted the murders of

several of his victims while
prosecutors listened.

SOT FULL (SOT FULL)
INQ=Then I thought he was going down.




*CG 2line Dennis Rader
Confessed B. T. K. Killer Dennis Rader/BTK Killer: Then I
thought he was going down. Then I
strangled Josephine and she was down.
Then I went over to Junior and put the
bag on his head.

RUNS=16 (END SOT)



OQ=bag on his head. B-T-K stands for "Bind- Torture-


Kill" in crytic messages that taunted
police and the media for months before
Rader's arrest.

Rader won't face the death penalty,
because all of the murders occurred
before Kansas had capital punishment.

(END VO) (END VO)


03 Iraq 1 vob Iraq 4068 --
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06/27/2005 1jhaynes net 723:22 0:32 0:12 0:44 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Iraq Both pilots are dead after a U- S


Apache attack helicopter went down
north of Baghdad this morning.

ENG#=1 (VO-NAT)
VO-NAT





*CG locator Near Baghdad, Iraq

Military officials say the cause of
the crash is under investigation.

The deaths come a day after a series
of suicide attacks in Iraq that left
nearly three dozen people dead.

Military leaders say progress is
being made in Iraq, despite the daily
onslaught of attacks by insurgents.

SOT FULL (SOT FULL)
INQ=They're trying to get




*CG 2line Gen. George Casey
Commander of U. S. Forces in Iraq Gen. George Casey/Commander of U.S.
forces in Iraq: They're trying to get
their message that Iraq is ungovernable
and Iraq is unsecure when in reality,
the momentum in Iraq is much more
toward democracy than it is toward
terror.

RUNS=12 (END SOT)



OQ=toward terror.





VO-NAT VO-NAT



Over the weekend, Defense Secretary
Donald Rumsfeld indicated it could take
as long as 12 years to defeat
insurgents in Iraq, but added that

American troops will be gone by then.

(END VO) (END VO)


TOSS TO STEVE TOSS TO STEVE
* toss-to-Leo Skytracker 7 Db E196 --
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04 STEVE WX-Tease --
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06/27/2005 1spardon 724:16 1:00 0:00 1:00 --------
SKYTRACKER DOUBLE BOXES SKYTRACKER DOUBLE BOXES




Steve in WX CENTER Steve IN WX CENTER


WXPRO/FULL PRECISIONCAST

STORY


Steve TOSS TO KIM Steve TOSS TO KIM








05 Water Main 1 vo Water Main Brea 4510 --
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06/27/2005 1jhaynes net 725:16 0:25 0:00 0:25 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Water Main Break Officials are blaming a pipe that's


nearly a half century old for a water
main break along the Salem Turnpike.

ENG#=1 VO-NAT



VO-NAT




*CG locator Roanoke

Officials say a 12-inch cast iron
pipe that's nearly 50 years old is to
blame.

The break flooded two nearby homes
and four bottom apartments in the Salem
View Apartment Complex on Saturday.

The homes are condemned until
cleanup is complete.

The water authority is providing
hotel rooms for the displaced residents
until repairs are complete.

(END VO) (END VO)



06 Mont. Accident --- copy Accident 4000 --
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06/27/2005 1jhaynes none kmc 725:41 0:23 0:00 0:23 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Accident There's still no word on the


condition of a man hurt in a motorcycle
accident last night.

Montgomery County officials
say it happened around 7:30 on Mount
Tabor Road in Blacksburg.

Authorities say a man and a
woman were traveling toward Roanoke
County when their motorcycle hit a
deer.


The woman was transported to
Montgomery Regional with non-life
threatening injuries.

The man was transported to
Roanoke Memorial by Lifeguard 10.


07 Gas Prices 2 vo Gas Prices Up 4140 --
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06/27/2005 1jhaynes net 726:04 0:28 0:00 0:28 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Gas Prices Up Motorists are reaching deeper into


their wallets when they head to the
pumps.

ENG#=2 (VO-NAT)
VO-NAT




*CG file File Tape

Gas prices are back on the rise.

The Lundberg Survey finds that over
the past two weeks, the average price
of gas rose eight cents to an average
cost of 2- 24 a gallon.

The increase reverses a decline in
prices that began in April.

You'll pay the most for gas in
Honolulu, where gas is running 2- 46 a
gallon.

It's cheapest in Charleston, South
Carolina at 2-04 a gallon.


(END VO) (END VO)


TEASE NEXT
*T1 KMC Tease1 APR vo --
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06/27/2005 1kmcbroom Aprisa 726:32 0:20 0:00 0:20 --------

KIMBERLY ON CAM KIMBERLY ON CAM
HARD MUSIC UNDER Comin up, experts hope an autopsy
will tell what kind of shark attacked
off the coast of Florida this weekend

ENG#=APRISA VO-NAT



VO-NAT And a reported scandal between


Princess Diana and the Prince of
Camelot.
END VO END VO
MUSIC UP FULL BREAK
COMM BREAK







*C1 COMM-#1 --
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01/28/2005 1tbrewer 726:52 2:05 0:00 2:05 --------
*MOP Mini-Open --- MOPEN Noon Mini-Open E2003 --
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01/31/2005 1ejones Aprisa 728:57 0:10 0:00 0:10 --------

2add Gov Ax copy --
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06/27/2005 1jhaynes none 729:07 0:24 0:00 0:24 --------

ANCHOR ON CAM ANCHOR ON CAM


GRAPHIC=none Governor Warner was injured this


morning in Rockbridge County where he
was participating in Bike Virginia.

He was riding his bicycle near Goshen,
when he lost control and went over the
handlebars.

He apparently injured his hand in the
fall and was taken to Stonewall Jackson
hospital for treatment.

Warner spoke with News 7 following the
accident and we will have more on the
incident tonight on News 7 at Five and
Six.
08 Shark Attack 1 vob none none --
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06/27/2005 1jhaynes net 729:31 0:37 0:09 0:46 --------

MINI-OPEN


kimberly ON CAM KIMBERLY ON CAM

GRAPHIC=NONE In Florida, an autopsy is planned


today for the 14- year- old girl who
was killed by a shark over the weekend.

ENG#=1 (VO-NAT)
VO-NAT




*CG locator Sandestin, FL

Experts will use the results of the
autopsy to try to determine the size of
the shark that killed Jamie Daigle.


The Louisiana teenager was on
vacation with her friends.

Daigle was boogie-boarding about 100
yards offshore of the Florida panhandle
Saturday, when the shark bit her in the
thigh.

Rob Atkinson was there when it
happened and tried to save the girl.

SOT FULL SOT FULL
INQ=We just wanted




*CG 2line Rob Atkinson
Witness Rob Atkinson/Witness: We just wanted
to get her out of there. I wouldn't say
he was continuing to attack, but he
wasn't leaving. It was a very
aggressive shark.

RUNS=9 (END SOT)



OQ=very aggressive shark.





VO-NAT VO-NAT



A 20- mile stretch of shore was
closed to swimmers following the

attack.

However, the area was re- opened
yesterday with double the normal patrol
on duty.

(END VO) (END VO)


09 Diana John 2 vob Diana & John 2390 --

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06/27/2005 1jhaynes net 730:17 0:33 0:22 0:55 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Diana & John Two of the biggest headliners in


modern history are now rumored to have
had a brief affair.

ENG#=2 (VO-NAT)



VO-NAT Britain's newspaper, "The Sun"


reports that Princess Diana had a
one-night stand with John F- Kennedy
Junior in 19- 95.

That's according to a new book by a
so-called "energy healer" who knew
Diana.

SOT FULL SOT FULL
INQ=Then she said




*CG 2line Simone Simmons
Author, Simone Simmons/Author, "Diana: the Last
Word": Then she said did you know - do
you know anything about JFK Junior? And
I said no and she said 'well I've got
something to tell you', and she told me
about her quick fling with him at the
Carlisle Hotel. I was actually in a
state of disbelief, I said 'That's not
you'."

RUNS=22 (END SOT)



OQ=that's not you.






VO-NAT VO-NAT


*CG file File Tape

"The Sun" claims the pair met after
Kennedy requested an intervew for his
magazine, George."

Diana reportedly turned down the
interview request, but met Kennedy in
her hotel room in New York.

Kennedy died in a plane crash two
years after Diana was killed in Paris
in 19- 97.

(END VO) (END VO)


10 KMC 11Wintergreen Cond 3 vo None none --
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06/27/2005 1jhaynes 05-16 1:18:44 myr 731:12 0:27 0:00 0:27 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=None Plans to build two *SIX-story


condos* at Wintergreen are moving
forward.

ENG#=3 VO-NAT
VO-NAT




*CG locator Nelson Co.
June 13, 2005 The Nelson County Planning
Commission approved the site plan in
May.

But, some residents are
circulating a petition to persuade the

developer to build *low-rise condos* to
preserve a ridgeline they say is
visible from counties and states afar.

Construction for the 47 condos is
expected to start in spring 2006.

Some planning commissioners
objected to the

height of the condos -- but say they
have NO legal basis to deny it.

(END VO) (END VO)


tease next
*T2 KMC Tease2 APR vo --
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06/27/2005 1jhaynes Aprisa 731:39 0:15 0:00 0:15 --------

KIMBERLY ON CAM KIMBERLY ON CAM
SOFT MUSIC UNDER Coming up - Coca-Cola is hoping to
teach the world to sing over its newest
product.

ENG#=APRISA VO-NAT



VO-NAT and see how robots are lending a


helping hand in the operating room.
END VO END VO
MUSIC UP FULL BREAK
COMM BREAK







*C2 COMM-#2-CC32 --
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01/28/2005 1tbrewer 731:54 2:05 0:00 2:05 --------

add Community Colleges copy --
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06/27/2005 1jhaynes none 733:59 0:25 0:00 0:25 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=none The chancellor of the Virginia


Community College System wants to see
more high school graduates going to
two-year colleges.

Glen DuBois is proposing
incentives to get more students in
two-year programs in an effort to ease
the growing burden on Virginia's
four-year colleges and universities.

Under the suggested plans,
community college graduates with a "B"
grade point average or better would pay
the community college tuition rate at
the four-year school to which they
transfer.


11 Robots 1 pkg Health Check 4128 --
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06/27/2005 1jhaynes net 734:24 0:12 1:35 1:47 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Health Check The next time a surgeon says:

Healthcheck 7 animation "scalpel please" it may not be directed
at HUMAN ears.

Robots are now lending a hand in the

operating room by serving as surgical
assistants.

Doctor David Marks has more.

ENG#=1 (SOT FULL)



SOT FULL



INQ=Robots have become




*CG locator New York, NY
:00
*CG 2line Dr. David Marks
CBS News
:34


*CG 2line Dr. Michael Treat
NY Pres. Medical Center
1:14



RUNS=1:35 (END SOT)



OQ=Dr. David Marks, for CBS News. <<



(END SOT) (nats)



ROBOTS HAVE BECOME A FIXTURE IN THE
MEDICAL WORLD.

SOME GIVE SURGEON'S A STEADIER HAND IN
THE OPERATING ROOM.

OTHERS ALLOW DOCTORS TO STAND AT THE
BEDSIDE OF A PATIENT WHO'S MILES

AWAY.

BUT SO FAR THESE MACHINES HAVE NEEDED A
HUMAN TOUCH TO MAKE THEM WORK...


UNTIL NOW.



(nats)(New York, NY)

MEET THE PENELOPE SURGICAL INSTRUMENT
SERVER - A VOICE-OPERATED ROBOTIC

ASSISTANT CREATED BY SCIENTISTS FROM
NEW YORK PRESBYTERIAN MEDICAL

CENTER.

PENELOPE HAS A MOVEABLE ARM, ELECTRONIC
EYES, AND A COMPUTER FOR A

BRAIN.

AND SHE'S PROGRAMMED TO ASSIST IN
SURGERY.



(STANDUP: Dr. David Marks/CBS NEWS/New
York, NY)

All I have to do is say the word
"clamp", and Penelope goes and finds

the instrument and picks it up just
like this......and once Penelope

picks it up, she brings it right to me
and I push up like a soap

dispenser and I have the instrument.



(vo)

THE ROBOT THEN KEEPS TRACK OF THAT
INSTRUMENT...



(SOT-Dr. Michael Treat/NY Pres. Medical



Center)

"You just lay them down and the machine
will see where they are and pick

them up and put them back."



IT ALSO MONITORS AND COUNTS EVERY OTHER
ITEM USED DURING AN OPERATION --

FROM SCALPELS, TO SUTURES, TO GAUZE
PADS.

THAT'S USUALLY THE JOB OF A NURSE OR
TECHNICIAN.

DOCTOR TREAT SAYS KEEPING TRACK OF
THINGS CAN BE A SOURCE OF HUMAN ERROR.



(SOT-Dr. Michael Treat/NY Pres. Medical


Center)

"you may be stressed out, there may be
other things going on, and that

seems to me like an opportunity to have
an R2D2 kind of riding shotgun

on you, helping you out with that very
difficult job."



DOCTORS SAY PENELOPE'S FIRST PROCEDURE
WAS SUCCESSFUL.

THEY BELIEVE THIS TECHNOLOGY WILL
EVENTUALLY MAKE SURGERY SAFER... AND

MORE COST-EFFECTIVE.

DOCTOR DAVID MARKS, for CBS News.


>>


KIM/STEVE TOSS

12 ------------------ Healthchech7 an e47, e92--
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TWO-SHOT TWO SHOT


WXBUG FULL 3 MAPS


MUSIC UNDER BREAK
BREAK


SKYTRACKER OPEN APRISA

ENG#=APRISA WEATHER MINI OPEN E2017


WX Bug
Titan Radar
CK WEATHER PRO WEATHER MAPS


WXPRO FULL FORECASTS


EXTENDED FORECAST
* Forecasts --
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14 KMC Stocks COPY none --
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06/27/2005 1jhaynes 741:11 0:14 0:00 0:14 --------

KIMBERLY 2-SHOT KIMBERLY 2-SHOT

Stocks are mixed as investors look for
bargains after last week's sell-off,
but also consider the impact of crude
oil which is now trading above 60
dollars per barrel.



On Wall Street at Noon,
*CG noonstox x
7 the Dow was up 7 points. Nasdaq lost 4 y points.
4

x=up y=down


*T3 KMC Tease3 APR vo --
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06/27/2005 1jhaynes Aprisa 741:25 0:15 0:00 0:15 --------

KIMBERLY ON CAM KIMBERLY ON CAM
SPORTS MUSIC UNDER NASCAR fans better get ready to
learn a new name for the Nextel Cup

Series.

ENG#=APRISA VO-NAT



VO-NAT Now that Sprint owns Nextel, the


series will be changing names -- AGAIN.
We'll have that story and more coming
up in Sports.
END VO END VO
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01/31/2005 1ejones 741:40 2:00 0:00 2:00 --------

15 S-RACE 1 VOBMOTIO NEXTEL CUP 6096 --
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06/27/2005 1kmcbroom SP-196 10738 743:40 0:52 0:27 1:19 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=NEXTEL CUP NASCAR is playing the name game


again.

Nextel's merger with Sprint is
forcing the Nextel Cup racing series to
be re-named for the third time in four
years.

There's no word on what the new
name could be.

The big name drivers in the
series didn't get any breaks from the

road course in Sonoma.

ENG#=1 VO-NAT
VO-NAT




*CG locator Sonoma, CA
Fox Sports Dale Earnhardt, Jr. can't :00 seem to right the ship.

After losing first and second
gear early in the race, Junior tangled
with Mike Bliss, cutting down a tire
and hitting the barrier.

The 8 car finished 42nd.

Jimmie Johnson and Jeff
Gordon also fought transmission
trouble.

Johnson also fought Dale Jarrett
on his way to a 36th place run, losing
the points lead to Greg Biffle.

Ricky Rudd had the lead with
under ten to go, but Tony Stewart got
past Rudd at lap 100.

He took the checkered flag for his
second Sonoma victory, winning by more
than 2 seconds.

SOT FULL SOT FULL
INQ=




*CG 2line Tony Stewart
2nd Sonoma Win

:03

RUNS=17 (END SOT)



OQ=get underneath him." (TAKE BOARDS)

*CG racing DODGE/SAVE MART 350
1. Tony Stewart


2. Ricky Rudd


3. Kurt Busch


4. Rusty Wallace


5. Dale Jarrett


*CG racing DODGE/SAVE MART 350
6. Elliott Sadler


7. Jeremy Mayfield


8. Ron Fellows


9. Ryan Newman


10. Brian Simo



RUNS=10



OUTCUE=last driver."


16 S-CAVE 2 VOB BASKETBALL 6486 --
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06/27/2005 1jhaynes SP-193 13722 744:59 0:38 0:20 0:58 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=BASKETBALL One of Duke University's biggest


stars got his start at Cave Spring High
School.

Now, while J-J Redick prepares
for the U-S-A Basketball Under 21
tryouts -- the current Knights are
honing their skills and those of
others.

ENG#=2 VO-NAT
VO-NAT




*CG locator Roanoke Co. (:20)

Recently, the team put on the
11TH annual Future Knights camp at Cave
Spring High School, with all the
profits from the week going to the
basketball program at Cave to pay for
new uniforms and equipment for the
team.

The kids at the camp got the
chance to hoop it up by learning from
the Knight's coaching staff and current
team members, many of whom went to the
future Knights camp when they were
young.

SOT FULL SOT FULL
INQ=





*CG 2line Billy Hicks
Cave Spring Head Coach
:03



RUNS=20 (END SOT)



OQ=from all over.


17 S-CWS 3 VO NEWS 7 SPORTS 6170 --
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06/27/2005 1kmcbroom SP-192 13013 745:57 0:31 0:00 0:31 --------

KIM ON CAM KIMBERLY ON CAM

GRAPHIC=NEWS 7 SPORTS Texas knocked off Florida to


claim the national baseball title in
Omaha at the College World Series.

ENG#=3 VO-NAT
VO-NAT




*CG locator Omaha, NE
ESPN It was already 2-oh Horns in the :00 6th, when Chance Wheeless cranked a
solo homer to deep left field to make
it 3-nothing Texas.

Then in the same inning, David
Marol unloads a three- run bomb to blow
things open. *CG final Texas
6 It was his second homer in as many Florida days.
2 Kyle McCulloch threw 6- and- two-

thirds innings.

The Longhorns' bullpen did the
rest, as Texas won national title
number 6, beating the Gators 6 to 2.

(END VO) (END VO)


18 Coke Jingle 4 pkg Coca-Cola 4660 --
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06/27/2005 1kmcbroom net 746:28 0:11 2:31 2:42 --------

KIMBERLY ON CAM KIMBERLY ON CAM

GRAPHIC=Coca-Cola Do you remember the classic jingle


"I'd Like To Teach the World To Sing"?

Well Coca-cola is hoping that blast
from the past can help jump- start
their newest brand.

Joie Chen explains.

ENG#=4 SOT FULL



SOT FULL



INQ=Do you remember the classic


*CG file Coca-Cola Commercial
:15


*CG 2line Harvey Gabor
Art Director for 1971 Commercial
1:05
*CG 2line Joie Chen
CBS News
1:16
*CG 2line Katie Bayne
Coca-Cola Spokesperson

1:39
*CG file New Coke Zero Commercial
2:02





RUNS=2:31 (END SOT)



OQ=Joie Chen, CBS News, Atlanta <<



(END SOT)



(JOIE+I'D LIKE TO
TEACH+JENOKO+BOBDAVID/TES6/27/05)



(VO: coca cola/bottles? Poured?)



IT'S HARD TO TELL ONE SWEETNER-LOADED,
CARAMEL-COLORED, CAFFEINATED,

CARBONATED BEVERAGE FROM THE NEXT.

(NAT)



(VO)SO WHAT MAKES COCA-COLA THE WORLD'S
FIZZ LEADER??

A BIG REASON IS ..ADVERTISING..--



(NAT)

(VO)

AND-- IF YOU'RE OF A CERTAIN ..AGE..--
THAT ..ONE.. COKE SONG YOU'LL ..NEVER..

GET OUT OF YOUR HEAD.



(MOS: joie reduced to singing the coke

jingle with puzzled tourists on

an atlanta street)

hm hmm hm hm the world to sing... i'd
like to build the world a home,

and furnish it with love. Grow apple
trees and honey bees, and snow

white turtle doves.



(VO: ORIGINAL SPOT)

MAYBE ..YOU.. REMEMBER IT LIKE
..THIS:..



(ORIGINAL SPOT)



i'd like to teach the world...



(VO: ORIGINAL SPOT)

THIRTY-FOUR YEARS AGO-- THIS 60-SECOND
SPOT-- SHOT ON AN ITALIAN

HILLSIDE, WITH A CAST OF EMBASSY
WORKERS IN COSTUME, LIP-SYNCHING TO A

BRITISH POP BAND-- BECAME AN
ADVERTISING LEGEND.



(VO: BILLBOARD)

THE SONG SHOT UP THE CHARTS... FANS
WROTE HUNDREDS OF THOUSANDS OF

LETTERS--

EVEN ITS CREATORS WERE TAKEN BY

SURPRISE.



(HARVEY GABOR/FMR ART
DIRECTOR/1:20:28++)



(hg) Every age liked it, grandmas sang
it, people were singing it in the

office, and kids liked it.



(JC) EVERYBODY KNEW THE SONG.



(hg) Everybody knew the song



(ONCAM)

IT WASN'T JUST A CATCHY TUNE. FOR A KID
WHO LOOKED LIKE ME AT THAT TIME,

THE SPOT WAS SOMETHING OF A
BREAKTHROUGH. REMEMBER IT WAS 19-71,
AND

WHAT YOU DIDN'T SEE A WHOLE LOT OF ON
TV WERE KIDS WHO LOOKED LIKE...

ME.

(NAT GABOR AND JOIE LOOKING AT PIX)



(VO more looking)



GABOR INSISTS THEY ..WEREN'T.. TRYING
TO BE POLITICALLY CORRECT... JUST

TRYING TO HIT THE RIGHT NOTE FOR A

WORLD-WIDE PRODUCT.

AND IT WORKED.



(HARVEY GABOR/1:10:58)

it didn't start out as 'this is it!' it
was just another spot that hit a

nerve and if you could produce it,
you'd bottle it.



(VO)

EVEN TODAY... COKE EXECS ARE IN AWE.

(KATIE BAYNE/SR VP COCA COLA BRANDS
NA/01:21:17)



i think we look at it with almost
revere and religion



(VO)

YES-- SHE'S SERIOUS.

KATIE BAYNE LEADS THE CHARGE TO PROMOTE
"COKE ZERO"-- A NEW

..NO-CAL.. BRAND SHE SIPS CONSTANTLY.

THE COMPANY HAS A LOT RIDING ON
NOTHING-- ER, "ZERO"--

EVEN GOING BACK TO A 'CLASSIC' COKE
CAMPAIGN-- TO INSPIRE A NEW ONE.



(NAT)

i'd like to teach the world to chill,

take time to stop and smile...



(VO)

IT'S THE FIRST ..NEW.. VERSION OF
'HILLTOP'-- SHOT ON A PHILADELPHIA

ROOFTOP-- WITH A NEW CROWD OF
"FRESH-FACES"--BUT AS COCA-COLA WELL

KNOWS... CHANGING AN OLD FAVORITE
..IS.. A BIG RISK:



(KATIE BAYNE/1:08:15)



(kb) absolutely this is not 'new coke,
and we are not doing a thing to

coca-cola or diet coke.



(VO)

THAT MAY BE... BUT LIKE THE DRINK-- A
NO-CAL VERSION OF THE 'REA

L THING'-- THE NEW SONG MAY TAKE A
LITTLE GETTING USED TO.

FOR THE EARLY SHOW, JC CBS NEWS,
ATLANTA.>>
*K1 LEO Quickcast --
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01/31/2005 1ejones None 749:10 0:30 0:00 0:30 --------

WXPRO FULL QUICKCAST











*BYE K/L REPRS@CL --
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02/03/2005 1tbrewer None 749:40 0:20 0:00 0:20 --------

*CG 4030
e-Mail/Copyright *CG 4031

Fax/Copyright










* END NEWSCAST --
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01/30/2005 0ejones 750:00 0:00 0:00 0:00 --------

* PM-6Promo --
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06/27/2005 1khumphry 0:00 0:00 0:00 --------
SOT FULL SOT FULL
INQ=Today on



RUNS=03



OQ=News 7 at 6




*CG standup Keith Humphry
khumphry@wdbj7.com


*CG standup Jean Jadhon

jjadhon@wdbj7.com






KEITH or JEAN ON SET KEITH or JEAN ON SET

VO-NAT #1 in BAM Governor Warner is injured while


participating in "Bike Virginia."

VO-NAT #2 Full VO-NAT



Jerry Falwell weighs in on
today's Supreme Court ruling on public
displays of the 10 commandments.
CLOSING ANIMATION ANIMATION

tonight on News 7 at 6.

(END VO) (END VO)