SLUG: print

CREATED: 8/17/2007 17:37:41

MODIFIED:
BY: TIME: STATUS: _______________________________________________________________ 08/17/07 News 7 at 5

HEADLINE #1 HEADLINE #1 (:01 of head pad)



CAPTION: Vick's Troubles

Is Michael Vick is on the defensive now
that two associated have pled guilty to
federal charges?
20 Frames of Black 20 frames of Black



HEADLINE #2 HEADLINE #2



CAPTION: Produce Shortage

It may be a little difficult to find

good locally grown produce. We'll tell
you why.
20 Frames of Black 20 frames of Black



HEADLINE #3 HEADLINE #3



CAPTION: Cooler Weekend

Brent Standup
20 Frames of Black 20 frames of Black



HEADLINE #4 HEADLINE #4



CAPTION: Carilion Changes

Joy Standup
5:00 OPEN 5:00 OPEN
* Hello News 7 at 5 4056 --
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JEAN ON CAM JEAN ON CAM
CAM

GRAPHIC=News 7 at 5




*CG standup Keith Humphry
khumphry@wdbj7.com


*CG standup Brent Watts
bwatts@wdbj7.com


*CG standup Mike Stevens
mstevens@wdbj7.com
01 5-Vick-Defendants 1 pkg None --

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JEAN ON CAM JEAN ON CAM

GRAPHIC=News 7 at 5 We're guilty.



That's what two of Michael Vick's
associates told a federal judge in
Richmond today.

The two are accused of conspiring
with Vick to travel across state lines
to fight dogs.

News 7's Capitol Correspondent
Jennifer Wishon was in court today and
has the story.

ENG#=1 SOT FULL



SOT FULL



INQ=As part of their plea deals....




*CG standup Jennifer Wishon
jwishon@wdbj7.com
:00


*CG locator Richmond
:09




*CG locator Surry Co.
Last Month
:27



*CG 2line Dan Shannon
PETA Assistant Director
:44



RUNS=1:16 (END SOT)



OQ=JW, NEWS 7, RICHMOND. <<
(END SOT)





SOT FULL SOT FULL



INQ=As part of their plea agreements... JENNIFER WISHON/JWISHON@WDBJ7.COM: AS


PART OF THEIR PLEA DEALS THE TWO MEN
CERTIFIED MORE FACTS IN THESE COURT
DOCUMENTS ABOUT HOW BAD NEWZ KENNELS
OPERATED.

RUNS= (END SOT)



OQ=operated. {INSERT SHOT OF MEN WALKING IN FROM


WTKR}

28- year- old Quanis Phillips
lead 35- year- old Purnell Peace into
federal court this morning as about a
dozen PETA protesters held pictures of
dogs injured in dog- fights.

{END INSERT HERE}

Inside the courtroom, the two men
told Judge Henry Hudson they're guilty
and the government has enough evidence
to prove it.

The two men say they operated Bad
Newz Kennels at this Surry County

property owned by Vick.

It's here where dogs were put
through pre- fight tests.

Peace and Phillips say they,
along with Vick, executed eight dogs
that didn't perform well... by various
methods.

SOT FULL SOT FULL



INQ=The dogs being electrocuted.... 15:03 DAN SHANNON/PETA ASSIT. DIRECTOR:


THE DOGS BEING ELECTROCUTED, THE DOGS
BEING SLAMMED INTO THE GROUND BECAUSE
THEY DIDN'T PERFORM WELL ENOUGH. THAT
IS SOME OF THE WORST CRUELTY THAT WE'VE
EVER READ IN A DOG- FIGHTING CASE. 09

RUNS=09 (END SOT)



OQ=in a dog- fighting case. Peace and Phillips are now


convicted felons.

Phillips was taken into U-S
custody after officials found illegal
drugs in his system.

Peace is free on bond.

SOT FULL SOT FULL



INQ=The two men will be sentenced... JENNIFER WISHON/JWISHON@WDBJ7.COM: THE


TWO MEN WILL BE SENTENCED NOVEMBER
30TH. IN THE MEANTIME THEY'RE TO
COOPERATED FULLY WITH THE GOVERNMENT.
TELLING PROSECUTORS EVERYTHING THEY
KNOW ABOUT THE CASE. JENNIFER WISHON,
NEWS 7, RICHMOND.


RUNS= (END SOT)>>



OQ=JW, NEWS 7, RICHMOND.








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INET TAKE INET
ANCHOR on INET ANCHOR ON INET
ANCHOR ON CAM ANCHOR ON CAM

GRAPHIC=None You can see today's plea agreement


and summary of facts from both Phillips
and Peace online.

You can find those documents on our
website at WDBJ7.com.




END INET END INET
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ANCHOR ON CAM ANCHOR ON CAM

GRAPHIC=None A Roanoke police officer


was driving 10 to 15 miles over the
speed limit when he hit a pedestrian
early Thursday morning.

That comes from the city
prosecutor who is looking into the

accident.

ENG#=2 VO-NAT
VO-NAT




*CG locator Roanoke
Thursday Morning Officer Michael Hutton was
responding to a burglary call when he
hit Melvin Todd on Lafayette Boulevard.

Prosecutor Don Caldwell says
Hutton did not have his emergency
lights or siren on at the time of the
accident.

Caldwell also said there
were two other cruisers about 200 to
300 yards ahead of Hutton. They had
not activataed their emergency
equipment either.

(END VO) (END VO)


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ANCHOR ON CAM ANCHOR ON CAM

GRAPHIC=Brush Fire High temperatures and dry


conditions made it difficult for
Amherst County firefighters to get a
handle on a brush fire near Elon
(EE-lon) this afternoon.

ENG#=3 VO-NAT
VO-NAT





*CG locator Amherst Co.

The fire was reported around 1
o'clock in a wooded area just off
Ambrose Rucker Road.

Firefighters from three volunteer
companies plus the state forestry
department were called in to get it
contained.

Authorities say the wind kept
spreading the fire. It scorched about
four acres of brush and woodland before
they had it under control.

They're not sure how it started.

(END VO) (END VO)


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KEITH ON CAM KEITH ON CAM

GRAPHIC=Dry Weather The dry weather is not doing much


for many people's vegetable gardens.

ENG#=4 VO-NAT
VO-NAT




*CG locator Roanoke

Most areas have seen very little
rainfall this summer.

In addition to the lack of rain,
farmers say the recent 100- degree

weather isn't making the situation any
better.

Some crops have been wiped out.

ENG#=1 SOT FULL
SOT FULL



INQ=




*CG 2line Mark Woods
Woods Farms
:00


*CG 2line Helen Tippie
Martin's Farm 16:59"YOUR TOMATOES ALL OF THEM CAME IN :14 AT ONE TIME. THEY'RE NOT AS STAGGERED
OUT. AS FAR AS OTHER VEGETABLES,
CUCUMBERS, SQUASH, THEY DON'T LIKE THE
HEAT, BEANS DON'T LIKE HEAT. THIS
DROUGHT IS REAL HARD ON US THIS
YEAR."17:12

22:18"I'M SURPRISED THE AREA HAS NOT
BEEN DECLARED A DROUGHT DISASTER
AREA.22:26

RUNS=21 (END SOT)



OQ=.....drought disaster area."





VO-NAT VO-NAT



Farmers are keeping a close eye
on the tropics.

They say rain from a tropical

system could bring some relief, if one
ever makes it to this area.

(END VO) (END VO)



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BRENT ON WXDECK BRENT ON WXDECK




WXPRO/FULL WEATHER TODAY




BRENT TOSS BACK BRENT TOSS BACK
07 5-Mine-Disaster 2 pkg Miners Trapped 5194 --
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ANCHOR ON CAM ANCHOR ON CAM

GRAPHIC=Miners Trapped Efforts to dig a tunnel to save six


miners trapped underground in Utah have

stopped.

This comes after a new cave-in
killed three rescue workers and
injured six others.

CBS' Susan Roberts reports... it's a
big blow to a community that's already
struggling

ENG#=2 SOT FULL



SOT FULL



INQ=


*CG locator Huntington, UT
:00


*CG 2line Gov. Jon Huntsman

(R) Utah


:10
*CG 2line Richard Stickler
Mine Safety and Health Administration
:32
*CG standup Susan Roberts
CBS News
:55
*CG 2line Kaylynn Kay
Volunteer
1:05



RUNS=1:35 (END SOT)



OQ=CBS News <<



(END SOT) Underground operations at Crandall



Canyon mine have been suspended

indefinitely.. after tragedy met a team
of rescue workers before they could

reach their six trapped brothers.







(SOT/Gov. Jon Huntsman (R-UT))





GOV 13:06:16 whatever happens as we
move forward with this rescue operation

let us insure that we have more
injuries, we have suffered enough in
this

state







(NNS VIDEO)



Three men were killed and six others
injured Thursday evening when a
so-called

mountain bump dislodged the right wall
where they were digging.







(SOT/)






STICKLER 13:08:18 the force of that
blast completely destroyed the ground

support we had put in place that we
believed would provide protection for

those rescue workers







Instability inside the mine had made
the safety of the workers a primary

concern since this rescue operation
began.. officials say they put the best

available plan in place.. and it proved
not to be adequate.







(Susan Roberts, Reporting)



BRIDGE This small mining community had
been anxiously waiting for word on the

six.. when news came of not just
another setback.. but a second
disaster..

many said they felt numb.








(SOT/Kaylynn Kay, Volunteer)





9:54:29 There s not anybody that isn t
hit by this or knows somebody. We have

somebody here in Huntington that died
last night and he was trying to help

somebody up there.







(GFX)



That was Dale Back.. he was of cousin
of trapped miner Kerry Allred.







(NAT-)



Drilling continues from the surface..
officials still hold out hope a hole

will punch into a chamber where the
miners may have retreated 12-days ago
and

help answer questions about their fate.
Susan Roberts, CBS News, Huntington,

Utah.






>>

*T1 Tease1 3 vo Tease #1 Aprisa --
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KEITH ON CAM KEITH ON CAM
CAM A singer in trouble with the law in
North Carolina. Details are up next.

ENG#=3 VO-NAT
VO-NAT




*CG tease COMMUNITY CHANGES

And if you have to make a trip to the
hospital in the next few weeks, you may
want to check first.

You may not be going where you think.

(END VO) (END VO)

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ANCHOR ON CAM KEITH ON CAM

GRAPHIC=None The singer known as Uncle Kracker was


arrested this morning at a hotel near
Raleigh.



ENG#=2 (VO-NAT)
VO-NAT




*CG nameloc Wake Co., NC Detention
Center Police arrested Uncle Kracker, whose
real name is Matthew Shafer, charged Photo From: with a second-degree sex offense.

Shafer was scheduled to perform at a
nightclub last night in Raleigh.


(END VO) (END VO)


ANCHOR ON CAM KEITH ON CAM

GRAPHIC=None Police say the charge stems from an


incident at the club.

Shafer' is being held on five
million dollars' bond.

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ANCHOR ON CAM ANCHOR ON CAM

GRAPHIC=Healthcheck Carilion's plan to consolidate two


of its hospitals is just weeks away
from becoming a reality.

A dedication ceremony today marked
the final phase of the project.

Roll Healthcheck Animation Roll Healthcheck Animation

TWO SHOT=KEITH/Joy JOY & JEAN TWO SHOT



Joy Sutton joins us with details

Keith:

You couldn't miss all the
construction at Roanoke Memorial.

LIVE=Joy Full Joy FULL

*CG standup Joy Sutton
jsutton@wdbj7.com The hospital has been expanding to
make room for more services.

ENG=3 SOT FULL



INQ=nats of bell


*CG locator Roanoke
:00
*CG 2line Nancy Howell Agee
Carilion Clinic Exec. Vice Pres & COO
:17


*CG 2line Melina Perdue
Sr. VP Women's & Pediatric Services
1:08
*CG 2line Ed Murphy
Carilion Clinic President & CEO
1:45



RUNS=1:55 (END SOT)



OQ=and better care <


NAT SOT OF BELLS



(END SOT)




This dedication has been four
years in the making. The completion of
new facility at RMH includes a new
women's unit and children's
hospital...the final building blocks
for consolidating the two hospitals.

SOT FULL



16:05:20 runs=11



WE REALLY FELT PULLING EVERYTHING
TOGETHER FOR MORE EFFICIENT CARE AND
FOR LESS EXPENSIVE CARE

(END SOT)



Over the years the excitement has
literally been building... from the
expansion of the emergency Room...to a
new helipad, and even two new hospital
entrances.

In all, 310-thousand square feet
have been added to the hospital, the
equivalent of a smaller 300-bed
hospital.

At Community hospital, plans are in
the works for the big move.

Starting September 18th...the
Neo-Natal Intensive Care Unit and all
women's services including labor and
delivery and the mother baby unit will
be transferred.

The next day support services will be

transferred..

Days later the Pediatric Unit, I-C-U
and the pediatric hematology/oncology
clinic will go.

SOT FULL



16:10:22 runs=15



WE WILL HAVE BOTH COMMUNITY AND
MEMORIAL HOSPITAL MANNED WITH PEOPLE
BECAUSE WE PROBABLY STILL BE CARING FOR
PEOPLE AT COMMUNITY AS WELL 30 AT A
PARTICULAR TIME ON TUESDAY MORNING WE
SAY IF YOU ARE IN LABOR YOU NEED TO
COME TO RMH

(END SOT)



The E-R will remain open at Community
as well as some of the outpatient
services. But this building is also
undergoing renovations to make way for
the Jefferson College of Health
Sciences.

NAT SOT FULL



(NAT SOT OF BELLS)



(END SOT)



After this project.. Carilion has an
even greater challenge ahead with the
development of the Carilion Clinic.

SOT FULL



15:58:27 runs=10



IT WILL TAKE A BETTER PART OF DECADE TO

GET THERE.BUT ONCE WE DO WE'LL HAVE AN
ORGANIZATION AND WE'LL HAVE A SYSTEM
THAT WILL PROVIDE MORE CARE AND BETTER
CARE

(END SOT)>>



TWO SHOT=Keith/Joy JOY/KEITH TWO SHOT



Keith,
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KEITH ON CAM KEITH ON CAM

GRAPHIC=NONE Wall Street finished the week on a high


note. After stocks spiraled downward
for

days, the Federal Reserve finally took
action.

Claire Leka LAKE-uh has the latest
from the New York Stock Exchange.

ENG#=4 SOT FULL



SOT FULL



INQ=




*CG locator New York, NY




*CG 2line Art Hogan
Stock Analyst


*CG 2line Claire Leka

CBS Money Watch
*CG 2line Ted Weisberg
NYSE Floor Trader



RUNS= (END SOT)



OQ=News 7 at 5. <<



(END SOT) WHAT A DIFFERENCE A DAY MAKES... AFTER


6 STRAIGHT SESSIONS OF SELLING ON WALL

STREET -- THE MARKETS FINALLY
STABILIZED -- THANKS TO A SURPRISE MOVE
BY THE

FEDERAL RESERVE.



(NAT BELL)



U-S INVESTORS SHRUGGED OFF BIG DROPS IN
THE ASIAN AND EUROPEAN MARKETS -- AND

SENT STOCKS SOARING OUT OF THE GATE
AFTER FED CHAIRMAN BEN BERNANKE CUT THE

FED DISCOUNT RATE HALF A POINT -- TO 5
AND THREE-QUARTERS PERCENT.



(SOT-Art Hogan, Stock Analyst,


Jefferies & Co:) "What the fed is
actually

saying is, let's get some money into
the strong lenders hands on a short
term

basis to stem the tide of what's going

on in the credit markets." (12:15:16)



(STANDUP)

IT IS JUST THE LATEST ATTEMPT BY THE
FED TO EASE CONCERNS OVER THE CREDIT

CRISIS FEARS THAT LENDERS ARE IN DANGER
OF COLLAPSE HAVE SENT THE MARKETS INTO

A TAILSPIN.



(SOT-Ted Weisberg, NYSE Floor Trader:)


"Anything that the fed does to

basically calm things down and get the
financial markets back on an even keel

- certainly the average investor can
relate to that."



THE CENTRAL BANK HAS INJECTED BILLION
OF DOLLARS INTO THE BANKING SYSTEM

THROUGH REPURCHASE AGREEMENTS.



(SOT-Hogan:) "90 billion dollars


certainly sounds like a lot. and in

perspective it equals the magnitude of
other financial crisis we've gone

through."



STILL -- THE FED HAS YET TO ANSWER THE
GROWING CHORUS CALLS TO CUT THE MORE

CLOSELY WATCHED FEDERAL FUNDS RATE --

WHICH AFFECTS WHAT CONSUMERS PAY ON

VARIOUS TYPES OF LOANS -- LIKE CREDIT
CARDS. BUT TODAY IT SIGNALED IT IS

READY TO TAKE ADDITIONAL ACTION TO
STABILIZE THE MARKETS.



(GFX)

TODAY'S STRONG SHOWING ON WALL STREET
COULD GO A LONG WAY TOWARDS REBUILDING

INVESTOR CONFIDENCE.



THE BIG QUESTION -- WILL IT BE ENOUGH
TO HELP THE BULLS TAKE CHARGE ON WALL

STREET.



CLAIRE LEKA, CBS NEWS, THE NYSE.



>>














STOCK ROLL STOCK ROLL


SPONSORSHIP ANNOUNCE SPONSORSHIP ANNOUNCE

#e805



Audio T415
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*CG 5stox1 u
0.87
52.73
u
2.23
101.81
u
1.54
56.41
u
0.08
52.67
u
0.54
23.00


*CG 5stox2 u
4.10
23.71
d
0.52
28.84
u
0.46
43.86

u
0.32
19.39
u
0.21
3.78


*CG 5stox3 u
2.84
75.84
u
0.16
30.30
u
0.74
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d
1.19
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unchg
19.50


*CG 5stox4 u
1.01
69.38
u
0.55
23.94

d
0.52
26.80
u
0.08
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d
0.13
16.91
12 Tech-Promo Copy Tech Promo Sund 1043essB--
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Keith ON CAM Keith ON CAM

GRAPHIC=None We're going to be in Blacksburg on


Monday.

News-7 will bring you extended, live
coverage from the Virginia Tech campus
as the new school year begins.
TAKE SUNDAY FS ON APRISA TAKE APRISA FULL

On Sunday AT NOON, the university
dedicates a memorial to the April 16th
shooting victims.

We'll air that live on Your Hometown
Station AND at wdbj7-dot-com.
TAKE MONDAY FS ON APRISA NEXT GFX

And on Monday, we Jean Jadhon and I
will bring you a special 90-minute
presentation: "Inventing the Future,
Remembering the Past", live from the

Tech campus from 5 to 6-30 p.m.

(END VO) (END VO)



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JEAN ON CAM JEAN ON CAM

Will we see a cooler forecast? How
about some rain? Meteorologist Brent
Watts is up next to let us know.

ENG#=1 VO-NAT
VO-NAT




*CG tease SCHOOL SHOPPING

Then a little bit later, it's the time
of year parents both love AND hate.
The kids are going back to school...but
they need a lot of stuff.

(END VO) (END VO)

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APRISA WEATHER MINI OPEN
WEATHER MINI OPEN
Two Shot Toss Toss




WX Bug/FULL CURRENT WXBUG STATS




CK/ WX PRO WEATHER MAPS



<< Breezy at times. Skies will become
mostly clear overnight with cooler and
comfortable air. Lows should fall the
around the mid 60s. The weekend will be
enjoyable with lower humidity and a
fair amount of sunshine. There may be a
shower or storm late Sunday, but
there's a better chance Monday as a
warm front returns to the north. Get
your complete forecast at wdbj7.com

FRIDAY: Isolated shower early. Partly
sunny. Not as hot. High: 95

FRIDAY NIGHT: Clear skies and
comfortable. Low: 63

>>





WXPRO/FULL LOCAL FORECAST

EXTENDED FORECAST


SIT DOWN FOR 2-SHOT TOSS Toss












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JEAN ON CAM JEAN ON CAM

Up next


ENG#=1 VO-NAT
VO-NAT




*CG tease TECH SCRIMMAGE

the preseason polls are looking good
for Virginia Tech. Mike Stevens will
tell us about that next.

(END VO) (END VO)


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ANCHOR ON CAM MIKE ON CAM

GRAPHIC=TECH Good afternoon everybody - the


preseason props continue to roll in for
the Virginia Tech football team.

The Hokies are ranked 7th by both
Sports Illustrated and the Sporting
News in the publications college
football editions.

Tomorrow, Tech fans will get
another chance to check out the team
for the final time before the season

opener.

ENG#=1 VO-NAT
VO-NAT




*CG locator Blacksburg
Last Saturday The Hokies are opening up their
Saturday scrimmage to fans for the
second straight Saturday.

The Gates on the West Side will
open at 3pm and the players will start
stetching around 3:15 with the
scrimmage set to begin at 3:45.

Fans will be allowed on the West
side and the North end zone tomorrow.

And don't forget neither still
cameras nor video cameras are
permitted.

There is NO charge to get into
Lane Stadium.

(END VO) (END VO)


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ANCHOR ON CAM MIKE ON CAM

GRAPHIC=UVA 2 Years ago the U-V-A Football


Staff had a rather large turnover as 3
assistant coaches left to become Head
Coaches.

This past off-season Al Groh saw

a lot less coming and going.

But the one new face on the
Cavaliers Staff, Wayne Lineburg, is
very familiar to Charlottesville and
Friday Football Extra Fans.

ENG#=2 SOT FULL



SOT FULL



INQ=




*CG 2line Al Groh
UVA Head Coach



RUNS=32 (END SOT)



OQ=Quite a bit.





VO-NAT VO-NAT

*CG locator Charlottesville

Lineburg is in charge of the
U-V-A Wide Receivers a group that he
must get to know, having already bonded
with the other coaches on the staff.

(END VO) (END VO)


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SOT FULL



INQ=








RUNS=25 (END SOT)



OQ=joined us. MIKE ON CAMERA

MIKE ON CAMERA

GRAPHIC=UVA In one other UVA note - the


Richmond Times is reporting that highly
touted linebacker Olu Hall is done at
UVA.

The redshirt sophomore from
Fairfax County has not satisfied the
NCAA's eligibility requirements. The
6-3, 232-pound outside linebacker was
considered the state's player of the
year as a high school senior. He later
prepped at Hargrave.


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GRANT ON CAM ANCHOR ON CAM

GRAPHIC=FFE The Friday Football Extra cameras


pay a visit to Rocky Mount tonight,
where Ben Boyd and company are gearing
up for another run towards a Western
Valley District title.

ENG#=4 VO-NAT
VO-NAT




*CG locator Rocky Mount

:00 This marks Boyd's second season
as the Eagles head coach. They went 6
and 4 a year ago missing the triple A
playoffs.

Boyd will have a new face under
center this season and lots of
newcomers along the offensive and
defensive lines.

We'll hear from the head Eagle
tonight on News 7 at six.

(END VO) (END VO)



MIKE ON CAMERA MIKE ON CAMERA

GRAPHIC=NEWS 7 SPORTS Plus, we'll have an update on


qualifying on from Michigan.

Take care everybody - have a safe
weekend.

GO TO BREAK GO TO BREAK
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ANCHOR ON CAM ANCHOR ON CAM
GRAPHIC=None




Education Banner


Children go back to school in a
couple of weeks.

Parents know that getting ready
can be a real pain in the wallet.

CBS's Alexis Christoforous reports.

ENG#=1 SOT FULL



SOT FULL



INQ=


*CG 2line Greg Deutsch
High School Senior


*CG 2line Wendy Liebman
WSL Strategic Retail


*CG 2line Alexis Christoforous
CBS News





RUNS= (END SOT)



OQ=CBS NEWS <<



(END SOT) NAT-SOT-Clare Deutsch, Mother of 3:


What do you think you're gonna need?



THAT'S THE QUESTION MILLIONS OF
PARENTS, LIKE CLARE DEUTSCH, ARE ASKING
THEIR

KIDS AS THEY GET BRACE FOR BACK TO
SCHOOL SHOPPING.




NAT-SOT-Deutsch: We've quite a list


here...



FIRST ON THIS LONG ISLAND MOM'S LIST...
SETTING A BUDGET.



SOT-Clare Deutsch, Mother of 3: Don't


want to spend more than 4-500 dollars.



WITH TWO SONS IN HIGH SCHOOL -- THAT
MAY BE HARDER THAN PASSING CALCULUS
CLASS.



Greg Deutsch, High School Senior:
Usually Mom declines what I want,
because

it s always expensive.



THE AVERAGE FAMILY PLANS TO SPEND JUST
UNDER 564 DOLLARS THIS YEAR ON BACK TO

SCHOOL SHOPPING SEVEN PERCENT MORE THAN
LAST YEAR. THE BULK OF THE MONEY WILL

GO FOR CLOTHING, ABOUT 230 DOLLARS...
AND THEY'LL SPEND 13 PERCENT MORE THIS

YEAR ON THINGS LIKE LAPTOPS, MP3
PLAYERS AND IPODS.



RETAIL ANALYST WENDY LIEBMAN SAYS THE
BIGGEST MISTAKE PARENTS MAKE IS BUYING


EVERYTHING FOR SCHOOL BEFORE THE FIRST
BELL RINGS...



SOT-Wendy Liebman, WSL Strategic


Retail: Once they get back to school
they

may be shopping for other things that
peers have.



PLUS, ONCE SCHOOL STARTS RETAILERS TEND
TO SLASH PRICES.



(STANDUP at Old Navy) FROM BACKPACKS TO
BOOTS, KIDS WANT A SAY IN WHAT YOU

BUY.. IN FACT TWO THIRDS OF PARENTS SAY
THEIR CHILDREN INFLUENCE AT LEAST HALF

OF THE ITEMS THEY BUY FOR
BACK-TO-SCHOOL.



(NAT-SOT, Ryan Deutsch, High School


Freshman: Can I get these ones?

BUY WHAT THEY NEED AND NOT EVERYTHING
THEY WANT...



SOT-Liebman: You say here's the one


item, pick the one you want, OK you can

have that and that's it.



SAVE MONEY ON SCHOOL SUPPLIES BY BUYING

IN BULK WHEN THE ESSENTIALS GO ON SALE.



(Video from Lands' End)

AND, IF YOU DO YOUR HOMEWORK ON LINE...
COMPARISON SHOP.. AND PAY CASH... YOUR

SAVINGS SHOULD ADD UP.

AC, CBS NEWS, NY.







>>

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*CG 4101 *CG 4101 (wdbj7.com & Copyright)















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