<PARAM NAME="MESSAGE" VALUE="Message of the day">
If there is text included between the APPLET start and end tag, this text is displayed on Web browsers that cannot run Java applets. Here is an example of a Java applet that acts as a ticker tape or displays the message "Java applet here" if the browser cannot run applets:
<APPLET CODE="http://server.edu/java/ticker.class" HEIGHT="200" WIDTH="400"> <EM>Java applet here</EM> <PARAM NAME="MESSAGE" VALUE="The news of the day"> </APPLET>