Type of Document	Dissertation
Author	Caudill, Donald W.
URN	etd-02052007-081242
Title	Consumers' perceptions of extended service contracts : an empirical analysis
Degree	PhD
Department	Housing, Interior Design, and Resource Management
Advisory Committee	Advisor Name Title Garman, E. Thomas Committee Chair
Keywords	Quality of products United States. Warranty United States. Consumers United States Attitudes.
Date of Defense	1993-06-01
Availability	unrestricted
Abstract This study was designed (1) to empirically distinguish between buyers and non-buyers of an extended service contract according to eight groups of variables, and (2) to develop a profile of consumers most likely to purchase extended service contracts. A mail survey was conducted from April 1993 through May 1993 with a randomly selected sample of consumers (N = 991) who had during of October, November, and December 1992 purchased a new television set from a seven-store retail chain. After an initial mailing and two follow-up mailings, 440 questionnaires were returned of the 957 that were received by respondents (34 were returned as undeliverable). This represented a total response rate of 46% (440/957). Thirty-one of the questionnaires were returned blank or less than half complete by respondents unable or unwilling to participate. The final usable return rate was 42.7% (409/957).
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