This thesis contributes to the study of occupational sex
segregation, a major source of societal inequality. A
dramatic shift toward desegregation of the coaching
profession in women's basketball has occurred since the
early 1970s. The major research question is whether or not
the structural shift from female domination to male
domination is associated with the adoption of a coaching
philosophy that follows a "corporate" model, representative
of traditional men's basketball, rather than a "relational"
model, indicative of traditional women's basketball.
Content analyses were undertaken of media articles which
discussed male and female coaches of women's basketball
teams. Four key dimensions of coaching philosophy were
operationalized: technical values, hierarchical relations,
democratic relations, and personal-social development ethos.
Comparisons were made between the coaching philosophies of
female and male coaches, as well as differences between NCAA
Division I, II and III coaches.
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