Title page for ETD etd-02132009-171904
|Type of Document
||Comparison of calcium and weight loss information in teen-focused versus women's magazines over two four-year periods (1986-1989 and 1991-1994)
||Master of Science
||Human Nutrition and Foods
|Korslund, Mary K.
|Belli, Gabriella M.
|Donohoe, Joyce M.
|Johnson, Janet M.
|Date of Defense
Specialty magazines playva role in shaping how females of all ages view the world and
themselves. This world for teens is often focused on dating, fashion and the evolving and
conflicting issues of self-confidence and body image. Home, health and career messages
predominate women's magazines. A young woman retains the opportunity to increase her
bone density through her late twenties at which time bone density holds steady until the
onset of menopause. The 1989 calcium Recommended Dietary Allowances (RDA) were
increased from 800 mg/d to 1200 mg/d for only one female age group: 19-22 y, which
was extended to 19-24 y to maximize the opportunity for peak bone accretion. In
recognition of this change and the inverse relationship that exists between bone nlass and
body weight, the frequency of calcium and weight loss content was compared between
teen-focused magazines (Seventeen and Mademoiselle) and women's magazines (Good
Housekeeping and Ladies Home Journal) for two four-year periods (1986-89 and 1991-
94). Women's magazines were found to have 20 times the calcium coverage in overall area (ads, articles and columns) and 40 times the number of calcium ads as found in teenfocused
magazines. In contrast, teen-focused magazines published 1.4 times more weight
loss area than was found in women's magazines. The calcium message has primarily been
offered to women past their best opportunity to affect bone mass. There was no impact on
calcium coverage for either magazine type due to the release of the 1989 RDAs.
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