Title page for ETD etd-04112012-141952


Type of Document Dissertation
Author Pierce, Meghan
Author's Email Address mpierce@vt.edu
URN etd-04112012-141952
Title Facial Expression Intelligence Scale (FEIS): Recognizing and Interpreting Facial Expressions and Implications for Consumer Behavior
Degree PhD
Department Marketing
Advisory Committee
Advisor Name Title
Brinberg, David L. Committee Chair
Bagchi, Rajesh Committee Co-Chair
Jaccard, James J. Committee Member
Weaver, Kimberlee D. Committee Member
Keywords
  • facial expressions
  • person perception
  • emotion
Date of Defense 2012-03-30
Availability unrestricted
Abstract
Each time we meet a new person, we draw inferences based on our impressions. The first thing we are likely to notice is a person’s face. The face functions as one source of information, which we combine with the spoken word, body language, past experience, and the context of the situation to form judgments. Facial expressions serve as pieces of information we use to understand what another person is thinking, saying, or feeling. While there is strong support for the universality of emotion recognition, the ability to identify and interpret facial expressions varies by individual. Existing scales fail to include the dynamicity of the face. Five studies are proposed to examine the viability of the Facial Expression Intelligence Scale (FEIS) to measure individual ability to identify and interpret facial expressions. Consumer behavior implications are discussed.
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