| Type of Document |
Master's Thesis |
| Author |
Scott, Victoria Lynn
|
| Author's Email Address |
vscott@vt.edu |
| URN |
etd-04182006-125528 |
| Title |
A Study of Assortment Planning Among Bridal Retail Buyers |
| Degree |
Master of Science |
| Department |
Apparel, Housing, and Resource Management |
| Advisory Committee |
| Advisor Name |
Title |
| Kincade, Doris H. |
Committee Chair |
| Keith, Janet E. |
Committee Member |
| Kim, Ji-Hyun |
Committee Member |
|
| Keywords |
- retail buyers
- bridal gowns
- small retailers
- assortment planning
|
| Date of Defense |
2006-04-06 |
| Availability |
restricted |
Abstract
The purpose of this study is to examine and adjust as needed the Kang (1999) assortment planning model to fit the planning process of bridal retail buyers. Five buyers who are owners or managers of small, independent bridal retail businesses were selected purposively and participated in in-person interviews about their assortment planning practices. A model was developed for each company interviewed, depicting the order of the assortment planning steps as practiced by bridal retail buyers. The final models were confirmed with follow-up interviews.
Findings from this study suggest that the assortment planning steps used by bridal retailers are similar to the steps used by women’s dress buyers, as found in Kang’s (1999) study. Bridal buyers use the six steps proposed by Kang to be included in the assortment planning process, however the bridal buyers’ assortment plan is more intuitive, integrated, and loosely constructed than that of women’s dress buyers. Three following variables were considered for their affect on the bridal retail buyer’s process: (a) product-specific factors, (b) company-specific factors, and (c) buyer characteristics. Within the factors, the characteristics of product type and organization size were thought to have the most effect on the process.
|
| Files |
| Filename |
Size |
Approximate Download Time
(Hours:Minutes:Seconds)
|
| 28.8 Modem |
56K Modem |
ISDN (64 Kb) |
ISDN (128 Kb) |
Higher-speed Access |
![[VT]](http://scholar.lib.vt.edu/images/ETD-db/restricted.gif) |
thesis1.pdf |
11.10 Kb |
00:00:03 |
00:00:01 |
00:00:01 |
< 00:00:01 |
< 00:00:01 |
|
thesis2.pdf |
346.77 Kb |
00:01:36 |
00:00:49 |
00:00:43 |
00:00:21 |
00:00:01 |
|
titlepage.pdf |
9.09 Kb |
00:00:02 |
00:00:01 |
00:00:01 |
< 00:00:01 |
< 00:00:01 |
indicates that a file or directory is
accessible from the Virginia Tech campus network only.
|
