The present study applied peer leader modeling and the use of
posted feedback and goals to increase the occurrence of
protective behaviors for skin cance~ at two swimming pools.
During the intervention phas~, the models, pool lifeguards,
wore sunglasses and special t-shirts and hats, used zinc-oxide
and sun screen, and sat in the shade. The posted feedback was
the "Percentage of pool patrons from the previous day who
engaged in two or more protective behaviors. The protective
behaviors measured were wearing shirts, hats or sunglasses,
using zinc-oxide, and being in a shaded area. The feedback
also consisted of a goal percentage to reach for that day.
The results indicated that for Pool 1, substantial increases
from the baseline to the intervention phase in behaviors were
observed. The most dramatic increases were observed for the
remaining in a shaded area measure.
from 20% to 55% during intervention.
Adolescents increased
Adults increased from
15% to 39% during intervention. No changes occurred at Pool
2 until the intervention was introduced.
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