Title page for ETD etd-05222007-091358


Type of Document Dissertation
Author Bristol, Terrence Aland
URN etd-05222007-091358
Title Relying on brand equity : insights from consumer evaluation processes
Degree PhD
Department Marketing
Advisory Committee
Advisor Name Title
Fern, Edward F. Committee Chair
Foti, Roseanne J. Committee Member
Klein, Noreen M. Committee Member
Monroe, Kent B. Committee Member
Smith, Ruth Ann Committee Member
Keywords
  • Brand name products Valuation
  • Consumer behavior
Date of Defense 1992-06-01
Availability restricted
Abstract
This dissertation questioned whether the brand’s equity can influence consumer evaluations, explored the formation of beliefs about brand extensions and accessed the relative extension effects of brand information.
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