| Type of Document |
Dissertation |
| Author |
Clark, J. Dana.
|
| URN |
etd-05222007-091406 |
| Title |
A study of situational variables in an organizational marketing scenario |
| Degree |
PhD |
| Department |
Hotel, Restaurant, and Institutional Management |
| Advisory Committee |
| Advisor Name |
Title |
| McCleary, Ken W. |
Committee Chair |
| Chon, Kye-Sung |
Committee Member |
| Knutson, Bonnie J. |
Committee Member |
| Littlefield, James E. |
Committee Member |
| Weaver, Pamela A. |
Committee Member |
|
| Keywords |
- Organizational behavior.
- Industrial procurement.
- Purchasing.
|
| Date of Defense |
1993-01-01 |
| Availability |
restricted |
Abstract
This study examined whether situational variables influence members of the buying center when deriving an evoked set in an organizational buying scenario.
|
| Files |
| Filename |
Size |
Approximate Download Time
(Hours:Minutes:Seconds)
|
| 28.8 Modem |
56K Modem |
ISDN (64 Kb) |
ISDN (128 Kb) |
Higher-speed Access |
![[VT]](http://scholar.lib.vt.edu/images/ETD-db/restricted.gif) |
LD5655.V856_1993.C625.pdf |
8.99 Mb |
00:41:38 |
00:21:24 |
00:18:44 |
00:09:22 |
00:00:47 |
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