Title page for ETD etd-05222007-091406

Type of Document Dissertation
Author Clark, J. Dana.
URN etd-05222007-091406
Title A study of situational variables in an organizational marketing scenario
Degree PhD
Department Hotel, Restaurant, and Institutional Management
Advisory Committee
Advisor Name Title
McCleary, Ken W. Committee Chair
Chon, Kye-Sung Committee Member
Knutson, Bonnie J. Committee Member
Littlefield, James E. Committee Member
Weaver, Pamela A. Committee Member
  • Organizational behavior.
  • Industrial procurement.
  • Purchasing.
Date of Defense 1993-01-01
Availability restricted
This study examined whether situational variables influence members of the buying center when deriving an evoked set in an organizational buying scenario.
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[VT] LD5655.V856_1993.C625.pdf 8.99 Mb 00:41:38 00:21:24 00:18:44 00:09:22 00:00:47
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