Type of Document	Dissertation
Author	DeMoranville, Carol W.
URN	etd-06062008-151454
Title	An investigation into price-quality tradeoffs :the effects of order of presentation and presentation of outlying alternatives
Degree	PhD
Department	Marketing
Advisory Committee	Advisor Name Title Klein, Noreen M. Committee Chair Brinberg, David L. Committee Member Hauenstein, Neil M. A. Committee Member Keith, Janet E. Committee Member Smith, Ruth Ann Committee Member
Keywords	reference points outliers order choice sequential search
Date of Defense	1996-12-18
Availability	restricted
Abstract see document
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