Type of Document	Master's Thesis
Author	Lee, Chang-Uk Charles
URN	etd-06102009-063133
Title	A study of cultural diversity training practices in company-owned franchise restaurants
Degree	Master of Science
Department	Hospitality and Tourism Management
Advisory Committee	Advisor Name Title No Advisors Found
Keywords	Cross-cultural orientation
Date of Defense	1994-12-05
Availability	restricted
Abstract The purpose of this study was to investigate cultural diversity training practices and to determine the deterrence factors associated instituting cultural diversity training. It attempted to measure the overall effectiveness of cultural diversity training in franchise restaurants. A total of 300 franchise restaurants were surveyed. Three practicing and fiftyeight non-practicing cultural diversity training companies participated in the study. The findings indicated that high turnover rates of employees were the most important deterrence factor in developing and using cultural diversity training programs in the franchise restaurants studied .. Respondents reported that such training was more successful in improving interpersonal skills for cross-cultural interactions than in enhancing perfonnance of inter-cultural job tasks and decreasing perceptions and attitudes about culturally diverse people.
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