Title page for ETD etd-08012012-040151


Type of Document Master's Thesis
Author Lin, Shiouh-Miin
URN etd-08012012-040151
Title Domestic-made versus imported men's dress shirts:college men's attitudes and quality perception
Degree Master of Science
Department Clothing and Textiles
Advisory Committee
Advisor Name Title
Densmore, Barbara E. Committee Chair
Marshall, Mary Helen Committee Member
Norton, Marjorie J. T. Committee Member
Smith, Ruth Ann Committee Member
Keywords
  • Clothing trade
Date of Defense 1987-07-05
Availability restricted
Abstract

The purposes of this study were (1) to identify selected consumers' attitudes toward purchasing domestic- made shirts and those imported from a low-wage country, and (2) to evaluate the relative effects of price, brand name, and country-of-origin on perception of quality of men’s dress shirts. A convenience sample of 120 male undergraduate students registered at Virginia Tech completed questionnaires in selected classes.

Research hypotheses that consumers' attitudes toward selected beneficial and imagery attributes would be more positive for domestic shirts than for imported shirts were supported in the single cue situation. The effects of price, brand name and country-of-origin on consumers' quality perception were significant with price and brand name slightly more important than country-of-origin. The interactions between price and country-of-origin, and between brand name and country-of-origin were not significant.

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