| Type of Document |
Master's Thesis |
| Author |
Koenigsfeld, Nathan
|
| Author's Email Address |
nkoenigs@vt.edu |
| URN |
etd-08022004-150253 |
| Title |
Verizon Communications: An Examination of Organizational Discourse "Before" and "After" 9/11 |
| Degree |
Master of Arts |
| Department |
Communication Studies |
| Advisory Committee |
| Advisor Name |
Title |
| Holloway, Rachel L. |
Committee Chair |
| McAllister, Matthew |
Committee Member |
| Tedesco, John C. |
Committee Member |
|
| Keywords |
- organizational identification
- renewal discourse
- values
|
| Date of Defense |
2004-07-23 |
| Availability |
unrestricted |
Abstract
In this thesis, Verizon's discourse was analyzed as a case study for corporate rhetoric. This rhetorical analysis examined Verizon's discourse before, during and after the crisis of 9/11. Press releases, executive speeches, and other internal documents were analyzed while media reports provided a context for the discourse. Renewal discourse coupled with the theories of organizational identification and values advocacy provided the basic framework for this thesis. Verizon's crisis situation during the crisis of 9/11 provided a unique context in which to study organizational discourse. By placing the response within a larger frame of the organization's history, this study was able to provide insight into traditional crisis response scholarship that often only focuses on the immediate response to crisis.
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| Files |
| Filename |
Size |
Approximate Download Time
(Hours:Minutes:Seconds)
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| 28.8 Modem |
56K Modem |
ISDN (64 Kb) |
ISDN (128 Kb) |
Higher-speed Access |
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thesis.pdf |
17.52 Mb |
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