Title page for ETD etd-10132010-020039
|Type of Document
||Hinson, Cathy Creed
||The service industry and the aging population :marketing opportunities in a dynamic environment
||Master of Science
||Business Administration (Marketing)
|Littlefield, James L.
|Brown, James R.
|Ozanne, Julie L.
|Date of Defense
The care of the elderly is a growing problem. Existing services are inadequate for the needs
of an aging population. In order to suggest new services to deal with the care of the elderly, this
report examined four areas: the demographic characteristics of our aging society, the nature of
services in general, services provided to the elderly population, and the application of role theory
to the caregiver/care recipient dyad. Role theory identified conflicts felt by both the caregiver and
These conflicts were explored in three sets of focus group interviews: women 65 years old
and older, women familiar with the experience of primary caregiver, and women between the ages
of 23 and 42 (the age range representative of the Baby Boom cohort). Information from these
interviews was used to understand both current and future perceptions of the elderly and of the role
of caregivers in this society and what services they perceive are necessary for the elderly to function
independently in this society.
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|| 56K Modem
|| ISDN (64 Kb)
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