Type of Document	Dissertation
Author	Ladki, Said M.
URN	etd-10242005-124134
Title	Consumer involvement in ethnic restaurants : a measure of satisfaction/dissatisfaction
Degree	PhD
Department	Hotel, Restaurant, and Institutional Management
Advisory Committee	Advisor Name Title Khan, Mahmood A. Committee Chair Azzaro, Beverly Hummel Committee Member Murrmann, Suzanne K. Committee Member Nomani, M. Zafar A. Committee Member Uysal, Muzaffer S. Committee Member
Keywords	Consumers Washington (D.C.) Attitudes. Restaurants Washington (D.C.) Marketing. Ethnic restaurants Washington (D.C.) Marketing. Consumers' preferences.
Date of Defense	1993-12-15
Availability	restricted
Abstract The purpose of this study was to evaluate whether consumer orientation (active/passive) and psychological involvement (attitude, opinion, belief, and behavioral intention) affect satisfaction when dining in an ethnic restaurant. The sample represented 232 consumers who dined in participating Washington D.C. metropolitan area ethnic restaurants. Information was obtained by asking consumers to answer a four part, 86 item questionnaire. Correlation analysis revealed that opinion (r = 0.17, P < 0.04), belief (r = 0.28, P < 0.01), and behavioral intentions (r = 0.19, P < 0.02) of the active consumer significantly affect satisfaction. Whereas, for the passive consumer no significant effect was found. Results of the stepwise regression analysis revealed that consumer psychological involvement and restaurant attributes affect satisfaction with service (R2 = 0.57, p<0.05), satisfaction with lunch (R2 = 0.8, p<0.05), satisfaction with dinner (R2 = 0.33, p<0.05), and satisfaction with the overall dining experience (R2 = 0.39, p
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