Title page for ETD etd-10242005-124134


Type of Document Dissertation
Author Ladki, Said M.
URN etd-10242005-124134
Title Consumer involvement in ethnic restaurants : a measure of satisfaction/dissatisfaction
Degree PhD
Department Hotel, Restaurant, and Institutional Management
Advisory Committee
Advisor Name Title
Khan, Mahmood A. Committee Chair
Azzaro, Beverly Hummel Committee Member
Murrmann, Suzanne K. Committee Member
Nomani, M. Zafar A. Committee Member
Uysal, Muzaffer S. Committee Member
Keywords
  • Consumers Washington (D.C.) Attitudes.
  • Restaurants Washington (D.C.) Marketing.
  • Ethnic restaurants Washington (D.C.) Marketing.
  • Consumers' preferences.
Date of Defense 1993-12-15
Availability restricted
Abstract

The purpose of this study was to evaluate whether consumer orientation (active/passive) and psychological involvement (attitude, opinion, belief, and behavioral intention) affect satisfaction when dining in an ethnic restaurant. The sample represented 232 consumers who dined in participating Washington D.C. metropolitan area ethnic restaurants. Information was obtained by asking consumers to answer a four part, 86 item questionnaire. Correlation analysis revealed that opinion (r = 0.17, P < 0.04), belief (r = 0.28, P < 0.01), and behavioral intentions (r = 0.19, P < 0.02) of the active consumer significantly affect satisfaction. Whereas, for the passive consumer no significant effect was found. Results of the stepwise regression analysis revealed that consumer psychological involvement and restaurant attributes affect satisfaction with service (R2 = 0.57, p<0.05), satisfaction with lunch (R2 = 0.8, p<0.05), satisfaction with dinner (R2 = 0.33, p<0.05), and satisfaction with the overall dining experience (R2 = 0.39, p

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