Title page for ETD etd-10242009-020028


Type of Document Master's Thesis
Author Herbster, David M.
URN etd-10242009-020028
Title Proposal to First Union Bank for corporate sponsorship of Virginia Tech athletics
Degree Master of Science in Education
Department Health and Physical Education
Advisory Committee
Advisor Name Title
Holford, Elyzabeth J. Committee Chair
Redican, Kerry J. Committee Member
Via, Jerry W. Committee Member
Keywords
  • College sports
Date of Defense 1994-06-05
Availability restricted
Abstract

These two service-oriented entities, First Union and Virginia Tech, both stand to benefit by teaming up to form a partnership in service. First Union would gain exposure in markets they need to strengthen as well as markets they are interested in entering. First Union would receive access to all incoming students as well as those already at Virginia Tech in addition to all alumni. Virginia Tech's positive influence on southwest Virginia could help reestablish First Union's service oriented image in this area after the merger with Dominion Bank. In return, Virginia Tech can receive a financial commitment from First Union, as well as the association with one of the premiere banks in the nation.

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