Title page for ETD etd-11212012-040204


Type of Document Master's Thesis
Author Downey, Kevin C.
URN etd-11212012-040204
Title Corporate sponsorships at NCAA division I-A independent colleges
Degree Master of Science
Department Health and Physical Education
Advisory Committee
Advisor Name Title
Driscoll, Margaret L. Committee Co-Chair
Holford, Elyzabeth J. Committee Member
Morse, Margaret Committee Member
Stratton, Richard K. Committee Member
Keywords
  • Fund raising
Date of Defense 1989-02-05
Availability restricted
Abstract

This study was conducted to determine what the most frequently used methods were in obtaining corporate sponsors for athletic departments. A questionnaire was sent to all NCAA division I—A independent colleges (N = 24) in the United States. Twenty-one athletic departments returned the questionnaire for a response rate of 88%.

The questionnaire investigated several areas of corporate sponsorship programs in the athletic departments: (a) staff size, (b) types of solicitation used to attract corporate sponsors (c) the athletic department's association with corporate sponsor, (d) the location of corporate sponsor, and (e) the benefits received by both corporate sponsor and the athletic department.

Two important findings were made because of the study. First, 80% of the corporate sponsors used were either vendors or sponsors who employed alumni. Seventy-four percent of the corporate sponsors were located between zero and one hundred and fifty miles from the university.

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