Title page for ETD etd-11302012-040028


Type of Document Master's Thesis
Author Leung, Joseph Yuen-Bok
URN etd-11302012-040028
Title A measure of the relationship between involvement and behavioral intentions
Degree Master of Science
Department Business Administration
Advisory Committee
Advisor Name Title
Littlefield, James E. Committee Chair
Mentzer, John T. Committee Member
Schuster, Camille P. Committee Member
Keywords
  • Consumers
Date of Defense 1987-03-05
Availability restricted
Abstract

Because involvement is believed to influence or determine individua1s' behavioral intentions, the objective of this research was to examine the relationship between involvement and behavioral intentions. But because there is confusion over what precisely involvement is, personal relevance, which is identified by most consumer behaviorists and social psychologists as an important dimension of the involvement construct, served as its surrogate to achieve the objective of this research.

The research method used was a mail questionnaire. Virginia Tech engineering alumni residing in the state of Virginia and its vicinity were asked a series of personal relevance questions, which were then followed by two questions regarding their intentions toward enrolling in the Virginia Cooperative Graduate Engineering Program. In this research, correlation analyses of the answers to the two different series of questions were performed to identify the strength of the relationship between personal relevance and behavioral intentions. The results from the correlation analyses provide empirical evidence to support that there exists a positive linear relationship between involvement and behavioral intentions.Because involvement is believed to influence or determine individua1s' behavioral intentions, the objective of this research was to examine the relationship between involvement and behavioral intentions. But because there is confusion over what precisely involvement is, personal relevance, which is identified by most consumer behaviorists and social psychologists as an important dimension of the involvement construct, served as its surrogate to achieve the objective of this research.

The research method used was a mail questionnaire. Virginia Tech engineering alumni residing in the state of Virginia and its vicinity were asked a series of personal relevance questions, which were then followed by two questions regarding their intentions toward enrolling in the Virginia Cooperative Graduate Engineering Program. In this research, correlation analyses of the answers to the two different series of questions were performed to identify the strength of the relationship between personal relevance and behavioral intentions. The results from the correlation analyses provide empirical evidence to support that there exists a positive linear relationship between involvement and behavioral intentions.

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