Because involvement is believed to influence or determine
individua1s' behavioral intentions, the objective of
this research was to examine the relationship between involvement
and behavioral intentions. But because there is
confusion over what precisely involvement is, personal relevance,
which is identified by most consumer behaviorists and
social psychologists as an important dimension of the involvement
construct, served as its surrogate to achieve the
objective of this research.
The research method used was a mail questionnaire.
Virginia Tech engineering alumni residing in the state of
Virginia and its vicinity were asked a series of personal relevance questions, which were then followed by two questions
regarding their intentions toward enrolling in the
Virginia Cooperative Graduate Engineering Program.
In this research, correlation analyses of the answers
to the two different series of questions were performed to
identify the strength of the relationship between personal
relevance and behavioral intentions. The results from the
correlation analyses provide empirical evidence to support
that there exists a positive linear relationship between involvement
and behavioral intentions.Because involvement is believed to influence or determine
individua1s' behavioral intentions, the objective of
this research was to examine the relationship between involvement
and behavioral intentions. But because there is
confusion over what precisely involvement is, personal relevance,
which is identified by most consumer behaviorists and
social psychologists as an important dimension of the involvement
construct, served as its surrogate to achieve the
objective of this research.
The research method used was a mail questionnaire.
Virginia Tech engineering alumni residing in the state of
Virginia and its vicinity were asked a series of personal
relevance questions, which were then followed by two questions
regarding their intentions toward enrolling in the
Virginia Cooperative Graduate Engineering Program.
In this research, correlation analyses of the answers
to the two different series of questions were performed to
identify the strength of the relationship between personal
relevance and behavioral intentions. The results from the
correlation analyses provide empirical evidence to support
that there exists a positive linear relationship between involvement
and behavioral intentions.
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