Title page for ETD etd-12222006-215005


Type of Document Dissertation
Author Park, Kunsoon
URN etd-12222006-215005
Title User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study
Degree PhD
Department Hospitality and Tourism Management
Advisory Committee
Advisor Name Title
Khan, Mahmood A. Committee Chair
Clemenz, Candice E. Committee Member
Jung, Hyung-Il Committee Member
Littlefield, James E. Committee Member
Murrmann, Suzanne K. Committee Member
Keywords
  • Technology Acceptance Model (TAM)
  • Regression Analysis
  • Restaurant
  • Franchise
  • Intranet
Date of Defense 2006-12-12
Availability unrestricted
Abstract
This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an excellent model to predict information technology (IT) usage and is based on the Theory of Reasoned Action (TRA). Therefore, TAM was adopted in this study of intranet acceptance. Furthermore, this study attempted to see if the earlier results of TAM are still valid. The original model was modified to include one external variable, franchise support. Data were collected from franchise restaurant systems throughout the United States, excluding Alaska and Hawaii. Of 3,500 questionnaires distributed to individual users of intranet, 161 contained usable responses. The results of regression analysis confirm that TAM is valid for additional applications such as evaluating the intranet in restaurant franchise systems.
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