CVC is the Community ConnectionBy Karen Cronin
Spectrum Volume 17 Issue 08 - October 13, 1994
(Editor's note: This is the first in a series of articles providing information on the Combined Virginia Campaign, now under way.)
Virginia Tech's involvement with the Combined Virginia Campaign (CVC) has taken on a decidedly local flavor as "The Community Connection." Although the CVC is still the only state-wide state-employee charitable solicitation, Tech's campaign leadership has developed a localized approach to counter negative perceptions of some employees that the CVC is a program "thrust upon us by Richmond."
In fact, the CVC has always been highly localized through 19 different Central Fundraising Organizations (CFRO's). Virginia Tech is part of the New River Region CFRO; however, employees may contribute to any of the others.
According to 1994 Chairman Sherwood Wilson, the customized Virginia Tech CVC brochure that each employee receives costs no more to produce than previous brochures. The Tech CVC brochure design was created last spring by Kerry Hogan, a student intern in University Relations Graphic Design department. The theme, "The Community Connection," was created by Paul A. Distler, associate dean and alumni distinguished professor in the College of Arts and Sciences. The campaign logo and theme also appear on the three CVC thermometers located at the three main entrances to the campus.
In addition to customization, the 1994 campaign brochure was designed to be easier to read than previous CVC brochures. The type is larger and the booklet style is easier to open than the multi-folded designs of past years.
This year's campaign goal is $210,000. Participants may designate their contributions to any of hundreds of local, state, national, and international charitable organizations. The campaign officially ends on December 1.