Roanoke Times Copyright (c) 1995, Landmark Communications, Inc. DATE: WEDNESDAY, March 7, 1990 TAG: 9003071395 SECTION: BUSINESS PAGE: C-6 EDITION: METRO SOURCE: DATELINE: LENGTH: Short
New Coke, the reformulated, sweeter version of Coca-Cola that inspired a consumer rebellion before sinking to the bottom tier of soft drink sales, is trying out a new name and a different look, its maker said Tuesday. Coca-Cola Co. said it will test-market new Coke under the name Coke II in an unidentified city within the next few months.
by CNB