
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, March 7, 1990                   TAG: 9003071398
SECTION: BUSINESS                    PAGE: C4   EDITION: METRO 
SOURCE: the new york times
DATELINE: NEW YORK                                 LENGTH: Short

PERRIER COMING BACK WITH BIG AD CAMPAIGN

Pulled off the market because of a contamination scare, Perrier carbonated water is returning - Wednesday in France and by early April in America. It's all over except the doubting.

To that end, the U.S. importer of Perrier said Tuesday that the return of the bottles next month would be accompanied by a $25 million marketing campaign.

The water will be in the familiar green bottles but will carry the words "nouvelle production."

by CNB