ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, April 5, 1990                   TAG: 9004060292
SECTION: NEIGHBORS                    PAGE: S-5   EDITION: SOUTH 
SOURCE: compiled by Beth Handley
DATELINE:                                 LENGTH: Medium


NEW BUSINESSES

\ BRIDLES 'N BITS SADDLERY has opened at 2209-F Electric Road S.W. in Southwest Plaza. Owner Cynthia Lorek offers English riding apparel, saddles, bridles, grooming aids, stable supplies and gift items for those interested in horses. Western tack also is available.

Store hours are Monday through Friday from 11 a.m. until 6 p.m. and Saturday from 10 a.m. until 3 p.m. The telephone number is 772-4409.

\ EXPERT EDGE INC. is a software-development company operated by Robert M. and Dawn E. Felton from their home at 2143 Sourwood St.

The company offers custom software development for a variety of applications. Expert Edge also offers online research through access to several thousand data bases containing information on many subjects.

Business is conducted evenings and weekends; an answering machine is available to take messages 24 hours a day. The telephone number is 977-6022.

\ THE BUILDING INSPECTOR OF AMERICA, with Anthony Mottram as franchisee, has opened to serve the Roanoke/Lynchburg area. Mottram offers home buyers detailed written information, prior to the purchase of the home, so that they may fully evaluate the major physical, structural and mechanical areas. The report also includes crime-prevention, fire-prevention and home-maintenance suggestions.

Inspections are performed seven days a week, and may be scheduled within 24 hours of the call. Mottram may be reached at 989-9790.

\ DATAFILE offers new and refurbished office equipment. Steve Love is the president of the business, which is an authorized reseller of name-brand copiers, high-speed duplicators, personal and desktop computers, mainframes, laser printers, facsimile and optical disk filing systems, all backed by maintenance contracts from the original manufacturer.

Love may be reached at 345-9457.

\ HEALTHCARE CLAIM SERVICE INC. offers assistance in claiming medical insurance benefits. The company files claims with Medicare, private insurance companies and group insurance plans.

The service includes completing forms; submitting them promptly to the insurance companies; reviewing and verifying payments; communicating with doctors, hospitals and insurance companies about bills; keeping an up-to-date file on all expenses; and providing a summary of all expenses and payments for tax purposes.

Fees start at $15 for a single claim or one-time submission. The fee is based on the client's particular needs. Call Janet R. York at 772-2304 or Marsha A. Kahle at 342-9500.

\ SOCCER STOP, at 2740 Franklin Road S.W., Suite 1, is a soccer specialty store, offering team uniforms, name-brand shoes for various sports, clothing, balls and other accessories.

Danny Beamer owns the store, which is open Monday through Friday from 10 a.m. until 7 p.m., Saturday from 10 a.m. until 6 p.m. and Sunday from 1 until 5 p.m. The telephone number is 344-9336.

\ TIM'S ELECTRICAL SERVICE offers complete wiring and installation service with free estimates and 24-hour service.

Tim Jones owns the business, at 7278 Wilson Road in Boones Mill. The telephone number is 772-1638.

\ ODD JOB SERVICES, owned by Ed Egan, performs many tasks, such as painting, window washing, driveway sealing, house cleaning, yard work and light hauling.

References are available on request. Egan offers 24-hour service, including holidays. Call him at 362-3664.



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