
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, April 25, 1990                   TAG: 9004250449
SECTION: VIRGINIA                    PAGE: B2   EDITION: METRO 
SOURCE: MIKE HUDSON STAFF WRITER
DATELINE:                                 LENGTH: Short

TAP GETS NEW LOGO FOR IMAGE

As it seeks as much as $2.5 million to build a new home, Total Action Against Poverty must correct misconceptions about what it is and what it does, TAP board President Cabell Brand said Tuesday.

A recent informal poll showed that too many people in the Roanoke Valley think TAP is a federal program that offers handouts, Brand said.

In fact, he said, it is an independent community action agency that spends three-fifths of its budget on early childhood education and runs programs in many other areas, including crime prevention, job training and health care.

As part of the effort to get the word out about "who we are and what we do," he said, the agency has chosen a new logo.

The logo is a circle of keys with the words "Unlocking Futures." This emphasizes that TAP offers a wide variety of programs aimed at creating opportunities for poor people, Brand said.

TAP showed off the new logo Tuesday as it kicked off its campaign to raise money for a new home.

The agency - which lost its headquarters on Shenandoah Avenue Northwest to a fire Dec. 23 - hopes to build a new home in the Henry Street revival area.

Brand estimated that TAP will need to raise at least $2.5 million in donations for the new building.

In addition, TAP has made a $1.9 million insurance claim for losses in the fire. The insurer has offered a lower figure, but negotiations are proceeding well, TAP officials said.

TAP officials also announced Tuesday that they were moving into interim office space donated by Norfolk Southern Corp. TAP can use the space, at Norfolk Avenue and Second Street, for two years.

by CNB