
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, April 26, 1990                   TAG: 9004260460
SECTION: VIRGINIA                    PAGE: B2   EDITION: METRO 
SOURCE: Associated Press
DATELINE: MESA, ARIZ.                                LENGTH: Short

FOOD COMPANY FOUNDER DIES

Pedro Guerrero, who parlayed a $38 investment in a tamale booth in nearby Guadalupe into the Rosarita Mexican food company, has died of kidney failure. He was 93.

Guerrero, a Mesa resident, died Monday.

Guerrero and a partner began selling tamales at a Yaqui Indian fair in the Arizona town Guadalupe in 1929. He later invented a trademark, but it was years before he was able to find partners in his venture, which in 1945 became Rosarita.

Rosarita went public in 1959 and was bought by Beatrice Foods Corp. in 1961. Guerrero retired in 1972.

Survivors include his wife, three sons and three daughters.

by CNB