
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: TUESDAY, May 15, 1990                   TAG: 9005150557
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A/4   EDITION: EVENING 
SOURCE: Associated Press
DATELINE: OVERLAND PARK, KAN.                                LENGTH: Short

KANSAS CITY GETS NEW PAPER

The sole investor in Kansas City's new afternoon newspaper says he hopes to buck a national trend and attract enough readers for a profit. Analysts say that's going to be tough.

The first edition of The Kansas City Evening News rolled off the press Monday.

"I'm thrilled. It looks really good," said Steve Rose, president of a family-owned chain of 18 suburban weekly papers and owner of the new 50-cent tabloid.

Media analysts contend the newspaper will face tough times, especially with advertising revenues going through what one called "the worst cycle I've seen in years."

Rose said he can make a profit through low costs, small circulation and street sales. The newspaper will not be delivered to homes.

by CNB