
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, July 13, 1990                   TAG: 9007130310
SECTION: EXTRA                    PAGE: 4   EDITION: METRO 
SOURCE: Associated Press
DATELINE: WASHINGTON                                LENGTH: Short

ELDERLY CONSUMERS MORE TRUSTING THAN THE YOUNG

Older Americans, who acquired their buying habits in a more trusting era, are less knowledgeable than the young about their rights as consumers, a survey shows.

The survey, conducted for the American Association of Retired Persons, shows that while 62 percent of people under 65 believe businesses try to mislead consumers at least half the time, only 44 percent of older people say that is true.

Of those older than 65, only 36 percent said they knew a buyer has several days to cancel a purchase made from a door-to-door sales person, and only 28 percent said they knew consumers are not liable for all charges to a stolen credit card prior to notifying the company.

The survey was conducted by telephone with 1,305 people ages 25 to over 85.

by CNB