
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SATURDAY, July 21, 1990                   TAG: 9007210129
SECTION: EXTRA                    PAGE: E-3   EDITION: METRO 
SOURCE: Los Angeles Times
DATELINE: LOS ANGELES                                LENGTH: Short

TARTIKOFF NAMED HEAD OF NBC ENTERTAINMENT

Brandon Tartikoff, the whiz NBC programmer who was instrumental in boosting the network to the top of the prime-time ratings during the 1980s, will give up day-to-day control of the programming department and assume the new title of chairman of NBC Entertainment Group, it was announced Tuesday.

Tartikoff, along with former NBC Chairman Grant Tinker, was responsible for bringing the network back from the ratings basement in which it languished during the late 1970s and early 1980s.

Warren Littlefield, executive vice president of prime-time programs and Tartikoff's lieutenant programmer, becomes president of NBC Entertainment and the executive in charge of all programming except news and sports.

by CNB