
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, July 26, 1990                   TAG: 9007260253
SECTION: SPORTS                    PAGE: C-4   EDITION: METRO 
SOURCE: From Associated Press reports
DATELINE:                                 LENGTH: Short

PGA LOSES TWO MORE ADVERTISERS

Toyota and Anheuser-Busch joined IBM on Wednesday in canceling plans to run TV ads during next month's PGA Championship at the all-white Shoal Creek Country Club outside Birmingham, Ala.

Toyota and IBM officials said they were pulling advertising from the ABC and ESPN telecasts because of racial exclusion in the membership of the Shoal Creek club. Anheuser-Busch did not give a reason for dropping its ads during the golf tournament, Aug. 9-12.

The cancellation of TV ads by major corporations came as Birmingham's black mayor, Richard Arrington, took the role of racial peacemaker in hopes of avoiding protests, opening up Shoal Creek to black members and making clear Birmingham has become racially progressive in the past two decades.

by CNB