Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: SUNDAY, February 10, 1991 TAG: 9102070495
SECTION: BUSINESS PAGE: E-1 EDITION: METRO
SOURCE: MAG POFF BUSINESS WRITER
DATELINE: LENGTH: Medium
The Addy Awards, the industry's most prestigious of the year, were given at ceremonies at Center in the Square in downtown Roanoke.
The top winners entered work for various local and out-of-town clients. They have contrasting styles, Edmonds-Packett employing largely in-house talent and The Jack Smith Agency relying almost completely on out-of-town free-lancers.
Edmonds Packett Group, Roanoke's largest agency, swept the contest with 37 prizes, including 16 gold, 9 silver and 10 bronze medals. It also had two honorable mentions.
Also, the firm's president, Howard Packett, received the Silver Medal, the Ad Fed's highest award for lifetime contributions to the industry and the community.
Edmonds Packett earned golds for ads on behalf of Roanoke Memorial Hospitals, Shenandoah Life Insurance Co., Salem Bank & Trust, Grand Piano & Furniture Co., United Cities Gas and Carilion Health System.
The agency also was rewarded in gold for contributing its talent to United Way and the Science Museum of Roanoke Valley.
The Jack Smith Agency, founded less than three years ago, captured 25 awards: 10 gold, eight silver, four bronze and three honorable mention.
It also took best-in-show honors for a series of newspaper ads created for Texas Tavern, a downtown Roanoke eatery.
The Smith agency won multiple awards for its work on behalf of Texas Tavern. The agency also captured top prizes for commercials for BellSouth, Hobart Co. Ltd., Wheat First Securities, Holdren's and Tanglewood Mall.
Other agencies that captured awards include:
John Lambert Associates, whose primary business is public relations rather than advertising, nonetheless took two golds, four silvers, four bronzes and an honorable mention for a total of 11 citations. Its medals were for work on behalf of Lewis-Gale Clinic, Dominion Bankshares Corp., Cellular One, Roanoke Gas Co. and several hospitals.
Ten awards each went to Russell McKenney Advertising and the Roanoke Times & World-News.
McKenney had four each of gold and bronze, primarily for its work for the Roanoke Valley Psychiatric Center, and one each for silver and honorable mention. The newspaper's advertising staff took seven silver, two bronze and an honorable mention for its self-promotion.
Virginia Tech had three golds, two silvers and a bronze, all six for promotion of the university's schools and programs.
Tommy Holcomb Productions, which specializes in producing music for broadcast commercials, also took four golds, along with a silver and a bronze.
Two gold awards each were given to WSET-TV of Lynchburg, Richard Boyd Photography, Finnegan & Agee and David Hodge. One each went to System4, Elson Studio and Imagination by Design.
The Ad Fed's silver medal award presented to Packett recognizes success in the advertising industry, consistent creativity, contributions to the profession and work on behalf of local civic groups.
Packett, once a reporter for the Roanoke Times, joined the advertising agency as an account executive when it was an in-house firm promoting the mail-order shoe business of the old Stuart McGuire Co. The agency also took outside work and gradually expanded in that direction.
When Stuart McGuire was sold to Home Shopping Network, the agency moved to downtown Roanoke.
by CNB