
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, March 6, 1991                   TAG: 9103060122
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A-6   EDITION: METRO 
SOURCE: Associated Press
DATELINE: WASHINGTON                                LENGTH: Short

BREWERS TOLD TO TONE DOWN SPRING BREAK

Surgeon General Antonia Novello took aim Tuesday at binge drinking by college students, complaining that "Spring break used to be where the boys are. Now it's where the booze is." She called on brewers to stop running promotions that appeal to underage drinkers.

"Unfortunately, spring break has become synonymous with excessive and binge drinking by our young people," Novello said.

She appealed to alcohol manufacturers and retailers to "take a more responsible posture" in their marketing and promotion tactics during this year's spring break.

She said the Beer Institute "responded favorably" to her appeal and had indicated that brewers would not "take their tents, their hats, umbrellas, and other promotional materials to spring break this year."

Novello said:

The average student spends "more money on booze than on books."

Alcohol is one of the leading causes of death among young adults.

Alcohol is a factor in 21 percent of all college dropouts.

> Among those currently in college, between 240,000 and 360,000 eventually will lose their lives due to drinking.

Most college students drink more beer than anything else.

by CNB