ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, March 22, 1991                   TAG: 9103220954
SECTION: NATL/INTL                    PAGE: A/1   EDITION: EVENING 
SOURCE: Associated Press
DATELINE: CLARKSVILLE, TENN.                                LENGTH: Short


CAMOUFLAGE IS OUT, LACE AND SILK ARE IN

The return of troops from the Persian Gulf War - and the anticipated homecomings of soldiers still in the Middle East, are sending lingerie sales soaring.

Sales of silky underthings are especially high in Clarksville. Frederick's of Hollywood reports a 300 percent sales surge boost at its store near Fort Campbell, Ky.

"We have other stores that are doing well with 200 percent and 100 percent increases, but nothing like Clarksville," said Ellen Appel, a Frederick's spokeswoman. The 180-store lingerie chain based in Los Angeles has had to restock the Clarksville outlet with lingerie from nearby stores.

Sales are up 206 percent at the Frederick's of Hollywood near the Miramar Naval Air Base in San Diego.

Customer Donna Brewer's Army captain husband is due back in April or May. "He missed our anniversary, he missed Christmas, he missed New Year's, he missed Valentine's, he missed my birthday - he's missed everything so far," she said.



 by CNB