Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: SUNDAY, March 24, 1991 TAG: 9103210399
SECTION: SPRING FASHION PAGE: E-18 EDITION: METRO
SOURCE:
DATELINE: LENGTH: Medium
Calvin Klein put his nose to the wind recently and decided the new fragrance of the moment should be called Escape, due in July.
With both Obsession and Eternity still moving in stores, he is one of the few designers with two "master brands" for men and women selling at once. So why another?
For the '90s, Klein has decided that the mood is "an extension of Eternity, which was about family, commitment, children and romance," he said in an interview. "Eternity is like an image of a couple on the beach with children. Escape goes beyond that."
So it's three years later and time for a divorce?
"No, no," Klein said laughing. "You realize the marriage is great. But everybody likes to run away, to Sun Valley, the Caribbean, a house in the country. Escape is about the sportier side of life."
Women today tend to wear a "wardrobe of fragrances," and there are also business incentives for introducing a new scent with two still going strong. Klein's fragrances are not produced by his own company, but by Calvin Klein Cosmetics Corp., a wholly owned subsidiary of Unilever, which is licensed by Klein to use his name.
Klein receives royalties - the industry standard is about 5 percent - on the sales of the fragrances, estimated at $300 million this year. But there is also the heavy advertising, which has a salutary effect on Calvin Klein products and image.
This "halo" effect, as they say in the industry, from an estimated $40 million in Unilever advertising for the fragrances in 1991, imparts a nice aura to Calvin Klein clothing, as well as enhancing the value of, say, the Calvin Klein coat license.
"It helps everything else that we do," Klein said, but he added, "From my point of view, the real spillover in benefits is to Unilever, which gets to use my name, which has been built up over the years."
In the cosmic scheme of things, a new Calvin Klein perfume means a fresh set of Bruce Weber pictures, which are now being cast. Chances are it will be of the same perfect bodies, but they'll smell different. - The New York Times
Spritz before you dress
> That one last spritz of perfume or hair spray when you're all dressed and ready to go out the door could be costing you needless aggravation and dry cleaning bills.
The high content of alcohol in such products could be the reason for mysterious clothing stains. According to the experts at the International Fabricare Institute in Silver Spring, Md., the alcohol that misses your hair and hits the fabric of your clothes may cause the dyes in certain fabrics to dissolve and dry into a permanent ring. Sometimes you might not even notice the color loss until the general surface soil is removed in cleaning and the stain becomes apparent.
The solution: Spritz before you dress or at least place a towel over your clothing. - The Baltimore Sun
Your best colors
If you take the time to discover your most flattering colors, you can save money on those purchases that you loved on the hanger but that never seemed to look as good on you.
Carolyn Schoenian, one of several professional wardrobe and color consultants, offers these tips for determining your best colors.
Take note of your favorite pieces of clothing. "We all have certain things that we always bring out for stressful occasions, like an important meeting," she says. "They usually tend to be things that we look great in."
Listen to others. "There may be one dress, like a cobalt shirt dress, that whenever you wear it, you always get compliments on how great you're looking. But then when you wear that dress in tan, people ask if you're feeling well. Those are important clues."
- The Baltimore Sun
The eyes have it
The editors at Conde Nast's new beauty magazine, Allure, discovered that the best eye makeup remover is not necessarily the most expensive. In a sampling of seven eye makeup products, they gave the highest words of praise to one of the cheapest products. The Body Shop's Chamomile eye makeup remover (at $1.75 per ounce) was rated at least as effective, if not more, than some costing nearly twice the price, and was judged most soothing to sensitive eyes.
- The Baltimore Sun
by CNB