ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, April 10, 1991                   TAG: 9104100113
SECTION: BUSINESS                    PAGE: B-5   EDITION: METRO 
SOURCE: 
DATELINE: MOSCOW                                LENGTH: Short


MOSCOW MCDONALD'S RAISING ITS PRICES

Big Macs now are taking even a bigger bite out of Soviet budgets: McDonald's has raised its prices for the second time since opening in January 1990.

The McDonald's in Moscow raised its prices by an average of 35 percent Monday, six days after the Soviet government boosted the tab on food and other consumer goods by from 250 percent to 1,000 percent.

A Big Mac, which had cost seven rubles 10 kopecks, went up to nine rubles 45 kopecks. French fries jumped from one ruble 57 kopecks an order to two rubles 95 kopecks.

"We don't expect to see much of a decrease" in the number of customers, said Glen Steeves, operations manager for the Canadian-Soviet-owned fast-food establishment. The restaurant, the largest McDonald's in the world, serves from 45,000 to 50,000 people daily. - Associated Press



 by CNB