Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: SUNDAY, April 14, 1991 TAG: 9104180471
SECTION: HOMES PAGE: E-5 EDITION: METRO
SOURCE: SANDRA BROWN KELLY/ HOMES EDITOR
DATELINE: LENGTH: Medium
Assisted-living units are being made available at several of the company's 91 complexes, said Ken Bednar, eastern division manager for Holiday Retirement Corp.
"We would like to have those services available as our residents age in place."
Bednar, who has offices in Charlotte, said assisted living did not mean nursing care would be provided, but meant that residents who might need help with dressing or grooming or who might need medication reminders could get that help without moving.
He also said that some renters might go directly into assisted-care apartments when they come to the complexes.
Holiday Retirement and its development subsidiary, Colson & Colson, are based in Salem, Ore. William E. Colson is president of both companies.
Bednar said there are Holiday Retirement apartment complexes in some 35 states and in Canada. A complex opened three years ago in Richmond. There also is a Holiday facility in Durham, N.C., and one scheduled to open soon in Wilmington, N.C.
The Roanoke County complex is a limited partnership and includes area investors, but Bednar said complexes also are developed with conventional financing.
The apartments are designed for residents over 70 years of age, and the average resident is an 80-year-old woman, said Phyllis Carroll, a co-manager at Elm Park Estates.
Carroll and her husband, Frank Carroll, and Charles and Myrtle Greenholtz are resident co-managers for the complex, which opened in mid-December.
Frank Carroll soon will be retiring early from his job in customer service at USAir. Charles Greenholtz has experience in restaurant work and Myrtle Greenholtz is a beautician who most recently worked with senior citizens at Lewis-Gale Hospital.
Elm Park Estates, which has 110,000 square feet, is on a hillside behind Copper Croft apartments across from Tanglewood Mall. Apartments are equipped with kitchenettes, but rent includes meals provided in a central dining room. Linens, laundry service, transportation and all utilities also are provided.
Phyllis Carroll, a former real estate agent, said 20 units are occupied and people have placed deposits on several others. Rents range from $895 a month for a studio apartment to $1,895 for a two-bedroom apartment.
She said most of the residents are not from the Roanoke Valley but have moved here to be near family. She said the residents range in age from the 70s to mid-90s and include three couples.
Carroll said a marketing person soon will join the complex's dietary and housekeeping staff and that a valet might be hired as more people come to the complex. She said there generally is an average of 30 to 40 cars in a community the size of Elm Park Estates.
Holiday Retirement (HRC) has been developing the apartment complexes for the past 17 years. Bednar said the projects are developed in a variety of ways. Some are built with conventional bank financing and some are partnerships.
Memo: CORRECTION