
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, April 19, 1991                   TAG: 9104190311
SECTION: BUSINESS                    PAGE: A9   EDITION: METRO 
SOURCE: Associated Press
DATELINE: ROCKFORD, ILL.                                LENGTH: Short

NABISCO OUT TO CRUMBLE KEEBLER COOKIE CAMPAIGN

Nabisco Brands Inc. is suing Keebler Co., contending its rival falsely claims Chips Deluxe chocolate chip cookies have more chocolate than Nabisco's Chips Ahoy!

The suit, filed Wednesday in U.S. District Court, asks a judge to bar the advertising.

Mark Gutsche, a spokesman for Nabisco Brands, a subsidiary of RJR Nabisco Inc., said Keebler's claim that Chips Deluxe has 25 percent more chips than Chips Ahoy! is flawed.

"That claim is false and illegal under state and federal law. Their cookie is bigger, so there's more chocolate in it. But ounce for ounce, it's virtually the same," Gutsche said.

by CNB