NEWSPAPERS BRINGS COUPONS TO YOUR HOME

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, January 8, 1992                   TAG: 9201080049
SECTION: EXTRA                    PAGE: E-1   EDITION: METRO 
SOURCE: TRACIE FELLERS
DATELINE:                                 LENGTH: Short
NEWSPAPERS BRINGS COUPONS TO YOUR HOME
If you consider coupons the most important part of the Sunday Roanoke Times & World-News, your best bet is having the paper delivered at home.
Newspaper advertisers specify that coupon inserts are included in home-delivered newspapers first, then in single-copy papers, says single copy sales manager Libba Wolfe.
"People think it's a newspaper decision," says Wolfe. "It is an advertiser decision where those coupons go. If we are in a period where we're selling a lot of papers, there just aren't many left over."
Wolfe is well-acquainted with the frustration of people who look for coupons and don't find them in newspapers sold in stores or racks. "It really is a valuable part of the newspaper, judging from the number of calls that I get," she says.
"I get calls from people who buy them from a dealer or from a newspaper vending machine, and they feel they did not get a complete paper. A complete newspaper is one that has all news sections, comics and Parade," with or without coupons, she says.
"It would be a rare case that none of the single copies gets coupons," Wolfe says. But for coupon hunters who don't want to take chances, "the sure way to get those inserts is home delivery."

by Archana Subramaniam by CNB