ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, January 23, 1992                   TAG: 9201280026
SECTION: EDITORIAL                    PAGE: A8   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short


BREAD PRICES UP? CUT CONSUMPTION

I READ recently that bread would be going up because of increasing wheat prices. Come on, folks, you don't need all that bread. Cut it in half, leave it on the shelf; they will be glad to come down on prices. Else they will price themselves out of the market like the Big Three automakers. WALTER BROOKMAN COVINGTON



by Archana Subramaniam by CNB