IN TIGHT TIMES, COLLEGES HAVE TO SELL

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SUNDAY, January 26, 1992                   TAG: 9201270182
SECTION: NEW RIVER VALLEY ECONOMY                    PAGE: 18   EDITION: NEW RIVER VALLEY 
SOURCE: 
DATELINE:                                 LENGTH: Short
IN TIGHT TIMES, COLLEGES HAVE TO SELL
Universities also must market themselves to themselves when times get tough.
No pay raises and little construction is hard on morale. In time, officials say, some professors could leave, swept away by better offers from other states.
Of course, says Virginia Tech President James McComas, other states are in bad shape, too.
Still, he says, if the economy doesn't turn around soon, he would not be surprised to see top researchers look for greener pastures.
"If we look in two more years and there's no more support and no faculty increases, I'm not sure how we'll keep faculty members here," McComas said.
At Radford, a few professors already have left.
"The general consensus is that, while this situation is serious, it's temporary," said Paul Harris, vice president for student affairs at Radford.
"There will be a rebound. We have to remind people of a couple of things," he said. "One is, where can they go that will be any better? And two, it's going to turn around at some point. And when it does, they're better off in Virginia."

by Archana Subramaniam by CNB