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                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, January 30, 1992                   TAG: 9201300154
SECTION: EXTRA                    PAGE: 5   EDITION: METRO 
SOURCE: Associated Press
DATELINE:                                 LENGTH: Short

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7 HOURS, 26 MINUTES: SNAPSHOT OF THE NIELSEN VIEWING DAY

Average daily TV viewing in the average U.S. TV home is an eyeball-searing 7 hours, 26 minutes a day, according to the latest numbers from Nielsen Media Research.

As of November 1991, adults watched television an average of 4 hours, 40 minutes a day; teens averaged 3 hours 14 minutes a day; and children 3 hours 20 minutes a day. There was a television set in 98 percent of American homes.

Of those 92.1 million TV households, 98 percent have color television, 65 percent have two or more sets, 73 percent have a videocassette recorder, 61 percent receive basic cable, and 61 percent receive 30 or more channels.

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