Roanoke Times Copyright (c) 1995, Landmark Communications, Inc. DATE: SUNDAY, March 1, 1992 TAG: 9203010184 SECTION: VIRGINIA PAGE: B3 EDITION: METRO SOURCE: ASSOCIATED PRESS DATELINE: LOS ANGELES LENGTH: Short
Scheib's television advertising posted a fever chart of inflation from the prosperous post-war 1950s to the present. Scheib would announce himself: "Hi, I'm Earl Scheib" and promise to paint any car for a price that rose over the decades from $29.95 to $119.95.
Scheib's discount paint operation became a chain of more than 200 shops in about 40 states.
by CNB